Real world user experience should compare ARM emulated X32 to Intel X64 because that is what the consumer has an actual choice between. Intel still wins, but by more.
And the article points out compatibility issues with the translation layer active.
When Microsoft releases a new Operating System, it has minor compatibility issues with current software. I've seen it happen with Vista, Windows 7, and 10. So you have the chip using the same ISA, same company, and an operating system that's built upon previous code, and it has minor issues. Can you really expect code translation to do anywhere near that? The ~30% performance with code translation isn't new. That was true with DEC Alpha's FX32, it was true with IA32EL on Itanium, and x86 transition Apple had to go through.
Here's a good example of history repeating itself. Actors change, and few details too. But its a repeat of Windows RT. As it was back then, it was Intel developing Atom cores that cemented RT from succeeding. By drastically improving battery life in the Medfield generation, it allowed the improved Bay Trail platform to fend off RT. If they did not, RT may have found a niche.
And if Intel stagnated and stayed with Airmont cores, it would have looked much better for the SD835 Win10 devices. x86 performance of SD835 looked to be par with Braswell and Bay Trail platform. But Intel did not, and they are about to release Goldmont Plus generation, which is yet another substantial improvement over Goldmont.