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Their prices never used to be that high. >>
"AMD-K6/233 processor is priced at $289" -
AMD July 1997
"AMD-K6/300 processor ... priced at $246 " -
AMD April 1998
"The 750MHz AMD Athlon processor is priced at $799 in 1,000 unit quantities." -
AMD November 1999
"The 1.1GHz, 1GHz, 950MHz, 900MHz, 850 MHz, and 800 MHz AMD Athlon? processors are priced at $853, $612, $460, $350, $282, and $215 respectively" -
AMD August 2000
"The 1.4 GHz AMD Athlon processor ... is priced at $253 in 1,000-unit quantities" -
AMD June 2001
Ok What do you mean by saying their prices never used to be that high? AMD prices seem to be all over the board. I found their top price was: $289, $246, $799, $853, $253 (picked randomly about a year apart).
If I remember right (I'm too lazy to look it up at the moment) AMD had great profits in 1999 and 2000 with processors selling around $800. AMD did not make much profit in 2001 with processors selling around $250. I think you will find 2002 with prices inbetween - $500 is my guess.