- Mar 11, 2000
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http://www.bloomberg.com/features/2016-johny-srouji-apple-chief-chipmaker/
A little over a year ago, Apple had a problem: The iPad Pro was behind schedule. Elements of the hardware, software, and accompanying stylus werent going to be ready for a release in the spring. Chief Executive Officer Tim Cook and his top lieutenants had to delay the unveiling until the fall. That gave most of Apples engineers more time. It gave a little-known executive named Johny Srouji much less.
Srouji is the senior vice president for hardware technologies at Apple. He runs the division that makes processor chips, the silicon brains inside the iPhone, iPad, Apple Watch, and Apple TV. The original plan was to introduce the iPad Pro with Apples tablet chip, the A8X, the same processor that powered the iPad Air 2, introduced in 2014. But delaying until fall meant that the Pro would make its debut alongside the iPhone 6s, which was going to use a newer, faster phone chip called the A9.
This is the stuff that keeps technology executives up at night. The iPad Pro was important: It was Apples attempt to sell tablets to business customers. And it would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year.
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What I think this means is that the iPad Air 3 will have A9X, albeit probably slower clocked.
A little over a year ago, Apple had a problem: The iPad Pro was behind schedule. Elements of the hardware, software, and accompanying stylus werent going to be ready for a release in the spring. Chief Executive Officer Tim Cook and his top lieutenants had to delay the unveiling until the fall. That gave most of Apples engineers more time. It gave a little-known executive named Johny Srouji much less.
Srouji is the senior vice president for hardware technologies at Apple. He runs the division that makes processor chips, the silicon brains inside the iPhone, iPad, Apple Watch, and Apple TV. The original plan was to introduce the iPad Pro with Apples tablet chip, the A8X, the same processor that powered the iPad Air 2, introduced in 2014. But delaying until fall meant that the Pro would make its debut alongside the iPhone 6s, which was going to use a newer, faster phone chip called the A9.
This is the stuff that keeps technology executives up at night. The iPad Pro was important: It was Apples attempt to sell tablets to business customers. And it would look feeble next to the iPhone 6s. So Srouji put his engineers on a crash program to move up the rollout of a new tablet processor, the A9X, by half a year.
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What I think this means is that the iPad Air 3 will have A9X, albeit probably slower clocked.