Lol media loves any game that has a publisher paying to keep it on the front page too.
Lol, I love people that say stuff like this. Yes, every single media outlet out there, most of which I don't see any Titanfall stuff on front pages, is in on this big cosnpiracy to build this game up. It couldn't possibly be that good that these people, that are gamers by the way, are just excited for it. Give me a break, if this was a game that you were actually interested in, your tone would be a little different.
Console sales are effectively dead in Q1, so the only thing it will do is hopefully boost up the XB1 attachment rate. They need every exclusive they can get given the very concrete probability that most multiplatform titles will suffer on the platform.
As it stands, this game looks to be a system seller. Q1 will be when people have been able to hear from early adopters what these systems are like and when they will start being easier to grab in stores, so having something exclusive like Titanfall on their console will be a big win for MS.