Those pop-ups are really annoying. As an advice to Anandtech.com administrators I'd say that such a practice could seriously damage the prestige of the site and repulse many members and visitors. The result is less number of visits, hence less cash from the advertisers. Please, be reasonable! If you want to place these banners and pop-ups don't do it like in a cheap porno site - showing them up on every click. Once is enough.