Using the last couple of years as a reference....I find it hard to believe AMD designed this card as it seems to be beyond their capabilities.
I'm sure the reviews were hard to swallow for more than a few.
With a card of this caliber I don't consider the power requirements to be an issue.
It isn't' beyond their capabilities. What's happened is that AMD noted prior disappointments with reference coolers such as the 6990 (the 6990 was RIDICULOUS loud by the way, just insanely loud.) and 290X reference, they noted those complaints, and came back with an improved quiet product.
*brief tangent about the software situation on the 295x2, and the techreport review*
This is why I don't quite understand why fans get so super uptight when deficiencies such as this are brought to light - they are mentioned for a reason by various review websites and as hard it is for some to believe, this honest feedback results in successive products being IMPROVED.
Some folks need to let that sink in for a moment. Kepler's efficiency would not have happened if Fermi had not been so thoroughly slammed, particularly with the GTX 480; that feedback resulted in improved products which were quieter and more efficient. Had that not happened, maybe Hot and loud would be the status quo with Kepler as well. But it isn't. Nvidia went to the drawing board, noting the problems with Fermi, and designed a better architecture in terms of efficiency and performance per watt. Similarly, the negative feedback for AMD, which IMO was completely deserved with the reference 290X GPUs, resulted in a dual GPU which is their best single card dual GPU product ever. AMD knew that loud cards aren't as desirable or acceptable on the market these days. So they created a quiet high performing dual GPU. But it isn't perfect. Closest they've ever achieved for sure though, kudos on that.
So think about this when someone mentions that AMD needs to fix software as the last part of their goal to better their products. There is no need for excuses, AMD has improved a little but they're still not where they need to be. Now with that said, this is clearly AMD's best dual GPU card ever. Hat's off to them. The hardware is sound - it's a quiet card, performs well. Just like PCPer bringing frame pacing to light when they did resulted in IMPROVED PRODUCTS, consider that before getting super uptight about some games lacking crossfire profiles. You can say, "nvidia sponsored game". Okay. None of these developers have locked AMD from anything i've read, and I don't deal with conspiracy theories. Similarly, nvidia doesn't raise a victim flag with AMD GE titles such as those from square enix. What do they do? They fly their software guys out to the developer and work with them to get stuff working for their consumer base. AMD GE or not, NV knows their fan base wants this stuff. Now AMD may have had limited funds in the past, but that situation has improved and certainly this can improve as well. AMD has made strides here, but clearly not at the finish line yet.
Now neither company is perfect. Demand AMD to fix these games lacking crossfire. If you do, it will result in a better product for you. Promise. This is how things work with both AMD and nvidia. Your feedback and reviewers feedback results in improved products. If you simply accept subpar, then you will continue to get subpar in terms of software. Clearly with frame pacing, MOST of the fan base doesn't want sub par frame pacing. This should apply to all aspects of card hardware and software design for both AMD and NV.
Anyway, TLDR is that the card is sound. If you guys demand better in terms of software you will get better. Keep this in mind. If you continue to accept less than acceptable software, that's what you will get. AMD and NV both move to the cadence of what their audience demands. I would like for AMD to be better in this regard. It is interesting and exciting to see the GPU competition heat up - it isn't one sided as it was for so many years. AMD has competitive performance. Now I feel the software end should be improved. Perhaps if they improve that, the competition will heat up even more which will result in better products and pricing for all of us. Regardless of any brand preference.