"Quite possibly, the claim was made to debunk rumours about AMDs plans to halt development of high-performance x86 chips in a bid to concentrate on low-power products."
It seems that xbitlabs hired the most idiotic journalists and editor ever or they became AMD PR fodder, because this is the only two possibilities I see for them to distort AMD's own official statements to paint a nicer picture than the statements do.
Take for example the statement about the 2013 forecast. What Rory Read said is that they expect the pain to continue in 2013 and by Q3 they expect the market to slowly improve. That's a very cautiously statement, more in line with what the analysts at Credit Suisse thinks about the macro environment and more important, he recognizes that. He doesn't say anything about improving sales right now, but this is an honest forecast from what they expect for the next year using macro environment trends.
But what does xbitlabs puts as headline?
"Chief Exec of AMD Happy with Thanksgiving Weekend Sales, Has Positive Expectations for 2013"
And now this one.
What the analysts from cresui asked from AMD is was related to how they plan to segment the market, when and where to use ARM cores, when and where to use x86 cores, to which Rory answered what xbitlabs transcribed but he added a lot more, which xbitlabs didn't transcribe. To him instruction set should not matter, IP blocks should (on his dreams, but that's another topic).
But what's in the xbitlabs story?
"Quite possibly, the claim was made to debunk rumours about AMDs plans to halt development of high-performance x86 chips in a bid to concentrate on low-power products."
This is no simple mistake, they are deliberating drawing false conclusions from Rory's statements. There is no transcript of this conference, they cannot even claim they saw the quote somewhere and drew conclusions, they has to listen through the entire audio to get the quote, so they KNEW what they were saying in the story isn't true.
Something is very fishy.