The [s]rent[/s] GPU prices are too damn high!

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amrnuke

Golden Member
Apr 24, 2019
1,181
1,772
136
It costs too much to be an RX480 replacement.
If we're going by price, then the 5700XT is a Vega 56 replacement.

But there are so many people who say that it's not price or performance, but die size that should be the measure.

In the end, who cares. AMD released the 5700XT at the same price as the Vega 56, with 20-25% more pure performance and 20-25% more performance per watt. Period.
 
Feb 4, 2009
34,703
15,951
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If we're going by price, then the 5700XT is a Vega 56 replacement.

But there are so many people who say that it's not price or performance, but die size that should be the measure.

In the end, who cares. AMD released the 5700XT at the same price as the Vega 56, with 20-25% more pure performance and 20-25% more performance per watt. Period.

We are back to the first problem. 20-25% and that taking 3 years provides very little incentive to upgrade.
 

DrMrLordX

Lifer
Apr 27, 2000
21,805
11,158
136
In the end, who cares. AMD released the 5700XT at the same price as the Vega 56, with 20-25% more pure performance and 20-25% more performance per watt. Period.

Great. So where's the Polaris replacement? We need something in the $200-$250 range that is faster than an RX590. Preferably closer to $200, and preferably at least 20% faster than the 590.
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,361
136
Great. So where's the Polaris replacement? We need something in the $200-$250 range that is faster than an RX590. Preferably closer to $200, and preferably at least 20% faster than the 590.

If we take 5700/XT as a guide (7 July 2019 release) , a late September release of a Polaris replacement will only make it available for after market cards at the end of the year.
That will make a RX480 replacement 3.5 years later with only 30% higher performance at the same price (perhaps even higher).

That is unacceptable for the consumer , period.
 
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amrnuke

Golden Member
Apr 24, 2019
1,181
1,772
136
Great. So where's the Polaris replacement? We need something in the $200-$250 range that is faster than an RX590. Preferably closer to $200, and preferably at least 20% faster than the 590.
I agree with your sentiment about what I'd like to see out of AMD. I don't care if they're a Polaris "replacement" or not because then people get their panties in a bunch about die size and other stuff.

I'd be content with 5600 and 5600XT at $229 and $269 that boast 15% performance improvements over the RX580 and RX590. That would put the 5600 between the 1660 and 1660Ti, and the 5600XT just above the 1070 at 1440p.

An RX570 "replacement" (5500XT) at $169 that boasts a 15% improvement over the RX570 puts it just below at 1660. A single-fan 5500 without power connector would be sweet.

As long as AMD market them by price point rather than performance (that is, don't put the 5600 against the 1660Ti, but instead against the similarly-priced 1660) like they seemed to be doing with the 5700/XT, that would be a win.
 

irongamer

Junior Member
Sep 18, 2019
1
0
6
Did a bit of digging to find this thread. Wish there was more pressure from news outlets about the high gpu prices. I've been waiting to upgrade my 1060 6GB. Just checked my email for the date and price of that card... Oct 2016 for $209.99 shipped (JET.com). Still unwilling to pull the trigger on a new GPU. Still running 1080p monitors anyhow.
 

VirtualLarry

No Lifer
Aug 25, 2001
56,448
10,117
126
If we take 5700/XT as a guide (7 July 2019 release) , a late September release of a Polaris replacement will only make it available for after market cards at the end of the year.
That will make a RX480 replacement 3.5 years later with only 30% higher performance at the same price (perhaps even higher).

That is unacceptable for the consumer , period.
"They" say Moore's Law is ending...
 

VirtualLarry

No Lifer
Aug 25, 2001
56,448
10,117
126
I agree with your sentiment about what I'd like to see out of AMD. I don't care if they're a Polaris "replacement" or not because then people get their panties in a bunch about die size and other stuff.

I'd be content with 5600 and 5600XT at $229 and $269 that boast 15% performance improvements over the RX580 and RX590. That would put the 5600 between the 1660 and 1660Ti, and the 5600XT just above the 1070 at 1440p.

An RX570 "replacement" (5500XT) at $169 that boasts a 15% improvement over the RX570 puts it just below at 1660. A single-fan 5500 without power connector would be sweet.

As long as AMD market them by price point rather than performance (that is, don't put the 5600 against the 1660Ti, but instead against the similarly-priced 1660) like they seemed to be doing with the 5700/XT, that would be a win.
I agree with this, largely, but what I want to know is, what is AMD doing with the 12nm Polaris dies, that don't make the cut (due to defects) to make it into an RX 590?

The RX 570, 580, were 14nm, and then AMD did a 12nm shrink of the Polaris die in those, and put that into the 590... but what about the dies with defects?

We haven't yet seen a cut-down 12nm Polaris die-based card yet, that I know of.

I was a fan of an "RX 575" card, that would have 2048 shaders, running at higher clock, and possibly, with only a 6-pin PCI-E rather than an 8-pin, if it were possible due to power savings of the 12nm shrink. (If it was an 8-pin for greater OC headroom, that would be OK too, I guess, since nearly all RX 570/580 are 8-pin.)

Edit: Unless, AMD was secretly and silently putting "defective" 12nm dies into RX 570 cards currently on the market? But I haven't seen any articles in the trade press about that.
 
Feb 4, 2009
34,703
15,951
136
"They" say Moore's Law is ending...

Feels like we are on the door step of discrete video cards being irrelevant, kind of like add on audio cards are. Card manufacturers keeping prices high for minimal improvements strategy can't last that long.
 

VirtualLarry

No Lifer
Aug 25, 2001
56,448
10,117
126
Feels like we are on the door step of discrete video cards being irrelevant, kind of like add on audio cards are. Card manufacturers keeping prices high for minimal improvements strategy can't last that long.
Well, total yearly / quarterly unit sales are down overall in the market. Less and less people own desktop PCs, and while the enthusiast / gamer segment is growing, within the pie, the entire pie is shrinking. So overall, I believe, GPU sales have largely been cut in half, so funding the R&D pipeline necessary to make the "big" improvements in GPU technology, takes money, so they raise the price on their products, even at the same performance points, mostly. It's kind of sad.

For so many years, the "Joe Sixpack" PC purchaser, was really the bottom-tier of the "food chain", whos purchases (collective purchasing power, spread out over many individuals) were funding the R&D pipeline, that us enthusiasts (and corporate types, the top of the food chain), were benefiting from better and better technology, Now that that pool of "Joe Sixpack" funding is drying up, we enthusiasts (and corporate types), are paying more directly to fund the future development of this technology.
 
Feb 4, 2009
34,703
15,951
136
Well, total yearly / quarterly unit sales are down overall in the market. Less and less people own desktop PCs, and while the enthusiast / gamer segment is growing, within the pie, the entire pie is shrinking. So overall, I believe, GPU sales have largely been cut in half, so funding the R&D pipeline necessary to make the "big" improvements in GPU technology, takes money, so they raise the price on their products, even at the same performance points, mostly. It's kind of sad.

For so many years, the "Joe Sixpack" PC purchaser, was really the bottom-tier of the "food chain", whos purchases (collective purchasing power, spread out over many individuals) were funding the R&D pipeline, that us enthusiasts (and corporate types, the top of the food chain), were benefiting from better and better technology, Now that that pool of "Joe Sixpack" funding is drying up, we enthusiasts (and corporate types), are paying more directly to fund the future development of this technology.

Yeah, I'm thinking its just a matter of time until AMD or intel put a good enough video in a competent processor that add on cards won't really be needed at least at first, then AMD & intel will make it so a discrete video card isn't needed.
 

amrnuke

Golden Member
Apr 24, 2019
1,181
1,772
136
Well, total yearly / quarterly unit sales are down overall in the market. Less and less people own desktop PCs, and while the enthusiast / gamer segment is growing, within the pie, the entire pie is shrinking. So overall, I believe, GPU sales have largely been cut in half, so funding the R&D pipeline necessary to make the "big" improvements in GPU technology, takes money, so they raise the price on their products, even at the same performance points, mostly. It's kind of sad.

For so many years, the "Joe Sixpack" PC purchaser, was really the bottom-tier of the "food chain", whos purchases (collective purchasing power, spread out over many individuals) were funding the R&D pipeline, that us enthusiasts (and corporate types, the top of the food chain), were benefiting from better and better technology, Now that that pool of "Joe Sixpack" funding is drying up, we enthusiasts (and corporate types), are paying more directly to fund the future development of this technology.
The loss of the low-middle mainstream market is multifaceted.

One large part is that while median wages have lagged inflation by 5%, cost of living has grown higher. For example, the cost of a home has gone up 26% more than inflation suggests it should. The cost of a car has gone up 14% more than inflation suggests. Paired together, people have less (actually, a LOT less) disposable income for enthusiast hobbies. As a result, perhaps instead of using a million Joe Sixpacks' disposable incomes to fund development of high-end cards, now the people buying high-end cards have to fund that development via purchase price increase relative to performance. That seems like a realistic correction of an unsustainable funding model for R&D.

Another part of it is that the highest-revenue games on Steam in 2017 were PUBG, CS:GO, GTAV, CoD WWII, Civ VI, The Witcher 3, Divinity: Original Sin 2. They all run >50fps on an RX570. Perhaps when Joe Sickpack goes to think about a graphics card, there's simply no pressure on people to spend more than $130 on one when a 2 year old RX570 pretty much does the trick for the most popular games at 1080p.
 

Xpage

Senior member
Jun 22, 2005
459
15
81
www.riseofkingdoms.com
my old card died finally, so I picked up a rx 570 8GB, as it was affordable ($119 after rebate) and faster than my old card. I didn't think it was worth $60-80 more for a rx 590, when I'd prefer a 200-250 RDNA based card. I'll wait until small NAVI comes out, this should be fine for my limited time to play games.
 

tajoh111

Senior member
Mar 28, 2005
305
321
136
I agree with your sentiment about what I'd like to see out of AMD. I don't care if they're a Polaris "replacement" or not because then people get their panties in a bunch about die size and other stuff.

I'd be content with 5600 and 5600XT at $229 and $269 that boast 15% performance improvements over the RX580 and RX590. That would put the 5600 between the 1660 and 1660Ti, and the 5600XT just above the 1070 at 1440p.

An RX570 "replacement" (5500XT) at $169 that boasts a 15% improvement over the RX570 puts it just below at 1660. A single-fan 5500 without power connector would be sweet.

As long as AMD market them by price point rather than performance (that is, don't put the 5600 against the 1660Ti, but instead against the similarly-priced 1660) like they seemed to be doing with the 5700/XT, that would be a win.

The 1660 and 1660 ti are already the speeds you suggested.




Considering these cards would be coming 9 to 10 months later and the 1660 can be found for 205 dollars and the 1660 ti found for 255 dollars, such performance and pricing would make those launch prices for those cards dead in the water.

You have to remember when launched the RX590 was poorly received because it presented a negative increase in price to performance vs the rx 580. This was because the increase in performance was less than the increase in price. Add that it was the third iteration of Polaris and it just was not a good card when combined with the increase in power.

Using the bad launch pricing and performance of the rx 590, as well as 2.5 years old pricing and performance of the rx 580 at launch to justify 229 and 269 pricing for 15% extra performance is poor form this late in the game. It was borderline acceptable for Nvidia because of their mindshare, the earlier release and the lack of competition.

AMD launching card with similar performance as the GTX 1660 and 1660 ti at roughly 10% higher pricing would be setting themselves up for failure.
 

Head1985

Golden Member
Jul 8, 2014
1,866
699
136
Thing is 5700XT IS Polaris replacement.

RX480 was replacement for 270X/280X, it had the same die size as 270X but offered double performance and was trading blows with previous top end card 290X while still priced in the super affordable mid $200 slot. We got twice the performance for same midrange price.

5700XT has the same die size as RX480, and also has performance of previous top end card from AMD VEGA64/RadeonVII, but it now costs twice as much.

AMD is doing same thing as nVidia - they're releasing faster cards, but instead of slotting everything down they just set the prices higher and higher.

What's the point in AMD releasing anything slower than 5700 as a replacement to RX480 if it's going to have the same price and performance as RX480? There is no point other than marketing and justifying inflated prices for NAVE/RTX.
Yeah they both doing same thing.Oh yes very nice duopoly we have.This is why nobody should buy RTX cards and Navi cards so both NV and AMD will be forced lower prices next gen.But sheeps keep buing those overpriced cards so they both will increase or maybe even double prices again with next gen cards.
Anybody with brain must see that navi10 is polaris10 replacement(tiny die,256bit, low cost cheap PCB) but it cost 2x more because why not?Just change name from rx680 to 5700xt(remember 5700xt anniversary was rx690) and here we go doubled price and most people dont even notice that.Its brilliant strategy and NV using it since kepler.
 
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DigDog

Lifer
Jun 3, 2011
13,619
2,188
126
cheapest 2060 here is $400 at the current rate. however, considering the average income, it's more like north of 500.
 

amrnuke

Golden Member
Apr 24, 2019
1,181
1,772
136
The 1660 and 1660 ti are already the speeds you suggested.




Considering these cards would be coming 9 to 10 months later and the 1660 can be found for 205 dollars and the 1660 ti found for 255 dollars, such performance and pricing would make those launch prices for those cards dead in the water.

You have to remember when launched the RX590 was poorly received because it presented a negative increase in price to performance vs the rx 580. This was because the increase in performance was less than the increase in price. Add that it was the third iteration of Polaris and it just was not a good card when combined with the increase in power.

Using the bad launch pricing and performance of the rx 590, as well as 2.5 years old pricing and performance of the rx 580 at launch to justify 229 and 269 pricing for 15% extra performance is poor form this late in the game. It was borderline acceptable for Nvidia because of their mindshare, the earlier release and the lack of competition.

AMD launching card with similar performance as the GTX 1660 and 1660 ti at roughly 10% higher pricing would be setting themselves up for failure.
True. I think if they only bump speeds 15%, then the prices should be something like $139-149, $189-199, $239-249 (personally I think an RX590 replacement at $239 landing somewhere between a 1070 and a Vega 56 in performance would be amazing).

If they bump speeds 20-25% at the same price point as at Polaris release, then you get a 1070Ti / 2060 card for $269, which also is a tremendous value, relatively speaking.

But AMD need to make money to fund R&D. I think they'd test the waters at slightly higher pricing / slightly lower performance and later lower the MSRP as needed, rather than starting low and minimizing profits per unit.
 
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VirtualLarry

No Lifer
Aug 25, 2001
56,448
10,117
126
How does a RX 5700 @ $290 change the competitive landscape? (RX 5700XT for $360)

Comparing the RX 5700 to the GTX 1660 ti (@ $270-280) in those previously-posted TPU charts, seems like it renders the 1660 ti and 2060 DOA in the market.

Granted, it's the reference blower (but with XFX warranty), and it seems like this is the fire-sale price @ bestbuy.com, but still, a fairly significant event.
 

DrMrLordX

Lifer
Apr 27, 2000
21,805
11,158
136
RX 5700 for $290 is close to where I think AMD should have launched that card. They needed a midrange card to beat the 2060 in performance and the 1660Ti in price. $290 is still more than some 1660Tis out there, so it doesn't quite fit the bill, but it's still a strong bargain. We'll see if any other 5700s go to that price level.
 

noscop3

Member
Oct 3, 2019
142
10
41
I am waiting for the AMD 5700XT to be around $250. What good is competition if AMD is going to have a 2080Ti killer available sometime in 2020. That is not how the computer technology business works.
$250??My AMD RX580 8GB was $200 on a 30% sale how is that even possible?
 

amrnuke

Golden Member
Apr 24, 2019
1,181
1,772
136
RX 5700 for $290 is close to where I think AMD should have launched that card. They needed a midrange card to beat the 2060 in performance and the 1660Ti in price. $290 is still more than some 1660Tis out there, so it doesn't quite fit the bill, but it's still a strong bargain. We'll see if any other 5700s go to that price level.
A $290 reference 5700 and drop in AIB prices to $310-320 would be awesome. But there's a sizeable gap in performance between 1660Ti and 5700 (per TechPowerUp at 1440p, RX5700 as baseline 100%, the 1660Ti is 79%, the 2060 is 95%, the 2060S is 108%, and the 5700XT is 114%).

The 5700 is in a tough place, specifically. There isn't really any price-equivalent product from Nvidia at the $350 price point, they jump from the $265 1660 Ti to the $400 2060S. What do you market the 5700 against? It's way too far from the 1660 Ti in price and performance to make it a competitor, and while it's cheaper than a 2060S, it's also slower, and you lose bragging rights there.

In any case, I have hope for:

5600XT - Vega 56 performance, $259
5600 - 1660 Ti performance, $229
5500XT - 1660 performance, $189
5500 - ~RX580 performance, $149 (RX570 MSRP'd for $169 at release IIRC)

So if Nvidia release 1660S and 1660S Ti, their competitors would likely be the 5600 and 5600XT respectively, both price and performance.
 

Dribble

Platinum Member
Aug 9, 2005
2,076
611
136
The one thing AMD need to change for 5500/5600's is the terrible reference cooler. The reason that reference 5700 is so cheap is because no one wants it because of the cooler.
 

DrMrLordX

Lifer
Apr 27, 2000
21,805
11,158
136
What do you market the 5700 against?

The 1660 Ti. Earlier this year, it was much-beloved by NV buyers, and I would imagine that many people have bought the card just because of the price point. $290 is very close, and it does whallop a 1660Ti pretty soundly. With the 5600 and 5600Xt maybe coming, I'm not sure that's where AMD wants the 5700, but still.
 
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