I have a feeling some tesla 3 owners will cancel their order once they see the option list. The model s goes from 66k for the base to 167k for the fully optioned one, doubt the 3 will triple in price but double at least.
"Oh the autopilot is a 5k option? And the enhanced autopilot is another 3k option... on a 35k car?!? I thought this was standard..."
For starters, Tesla sells everything they make with large ticket options to purchase in the form of unlocking the battery, etc. Most people putting $1k down on a Model 3 already have an idea what Tesla is about or they wouldn't make that leap.
As a person with a Model 3 reservation, I could literally give a shot about the self driving capability. The nerd in me loves it, but it serves no practical use for my family and as this will be my wife's primary car, and her trips are fairly short, we'd never need it. As for unlocking the extra range? That might be the only thing I would pay for, but that is assuming the new battery factory lowers that cost a little bit. I'm hoping they start selling super charger subscriptions instead of an up front unlock as I'd only want to turn that on for that once yearly longer trip.
So yeah... Some people might be turned off by the option cost, but I don't think it will have as negative an impact as you think.
Finally, they announced the other day that anyone reserving a Model 3 today would be taking deliver in Mid-2018. That is pretty big in contrast to predictions of 2020.