I use face-book as my universal log in.
I log into every other forum (including slash dot) using my FB account. I also 'like the science/tech news i'm interested in and then share the interesting articles.
That it has never even occurred to me to 'like' daily tech is a problem of marketing; that I can't click on the 'Facebook' logo to log in is a problem of integration; that the Powers That Be around here are focused on preserving purity instead of focusing on their core value potentials, particularly as they relate to the next generation of this forum's target market, is why it's better a corporation capable creating dynamic change, instead of a person with his identity wrapped up in the project, has ownership.
Now, if typical MBA practices are enacted the core value proposition of the Anandtech brand will be diminished greatly. Monetizing and focusing on quarterly bottom lines instead of relationally building and extending the brand is a typical MBA misstep. I am almost certain that the majority of the 'value' of an MBA (where you become a jack of all business fields) is the dunning-kruger effect:
http://en.wikipedia.org/wiki/DunningKruger_effect
I have a Ph.D. in business administration; but I focus on strategy, innovation, and entrepreneurship. While I also have an MBA I would never pretend like I could develop a good capital structure for your business, or help you avoid taxation by reverse merging into a company with excessive net operating losses: But an MBA who knows a LOT less about capital structures and accounting than I do will pretend that they can... because they took a class or two in accounting, finance, marking, org behavior, supply chain, and ended it all with a course in business strategy.
Use specialists, particularly those who seem unsure of themselves in many realms, for they are the ones that truly know their craft.