I agree the heater seems rather higher-powered. BUT it is still controlled by a simple thermostat (I assume) that turns it either on or off. So it's running full power for a time while on, and then NO power when off. The thermostat ensures that, over a long time, the on-vs.-off time is such that a target temperature is maintained. Thus the long-term AVERAGE power consumption is NOT determined by the heater's MAXIMUM power rating. In fact, in such a design, the heater's MAX power should be MORE than needed to provide adequate heat in the worst conditions. That way it CAN be turned off by the thermostat when enough heat already has been delivered. It's when a heating element is too SMALL for the worst conditions that problems become apparent as the temp falls and things start to freeze up and crack!