Soulkeeper
Diamond Member
- Nov 23, 2001
- 6,713
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Just like AMD's professional video card lines (FireGL and compute cards), it's a way more profitable market per sale. Ideally, you get scale by selling your stuff for whatever you can on the consumer market, and then reap the benefits on the highly profitable professional market.
Plus, AMD had some good advantages in the server market until Nehalem, and was even pretty competitive up until bulldozer.
That said, I think more focus on the consumer market would have benefited them greatly, even if it was just with more appropriate product placement.
IE: Focus on low power designs for laptops and ultraportables, and claim that highly profitable segment from Intel. AMD never put much effort into low power designs, even when they've had good power efficiency.
Instead of Phenom being a quad core, it should have been a native dual core design similar to the core 2 duo and with no L3 cache. In many real world situations, they probably could have had equal to or better performance than what they offered, but with vastly lower costs per chip.
Really, AMD shouldn't have launched consumer lines with L3 cache at all (at least not on the low end), it bloats die size to a large amount and AMD's designs still under perform.
Instead of bulldozer, a die shrunk and up-clocked Phenom II based design would have been better. A Bulldozer module is nearly 2x the size of a Phenom II core, ie, their innovative design doesn't seem to have saved them very much die space.
I think you're spot on.
I really havn't understood the whole L3 decision by either intel or AMD.
The yorkfields had 12MB of fast L2 which gave them incredible performance characteristics.
Maybe i'm missing something, but why do we need/want L3 again ?