Tim Cook declares the end of the PC

lopri

Elite Member
Jul 27, 2002
13,211
597
126
http://www.telegraph.co.uk/technolo...-the-PC-and-hints-at-new-medical-product.html

“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, asks Tim Cook, Apple’s chief executive, who has just flown into Britain for the launch of the iPad Pro. Cook, whose spotless tailored suit and red poppy belies the fact that he spent the night in a plane, is clearly in ebullient mood. Wall Street and the City are obsessed with the iPhone, the company’s dominant product, but Apple appears quietly confident that its new tablet and TV device are going to help power the company’s continuing growth.

“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,” Cook argues in his distinctly Southern accent (he was born in Alabama). He highlights two other markets for his 12.9 inch devices, which go on sale online on Wednesday. The first are creatives: “if you sketch then it’s unbelievable..you don’t want to use a pad anymore," Cook says.
The second is music and movie consumers: the sound system and speakers are so powerful that the iPad appears to pulsate in one’s hands when one plays a video.
 

Borealis7

Platinum Member
Oct 19, 2006
2,914
205
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so what exactly will his engineers use to design the new iPhone? an ipad pro? i'd like to see all that chip and pcb design being done on a tablet.
until then, i got a 12.9 inch device he can use...
 

TechGod123

Member
Oct 30, 2015
94
1
0
so what exactly will his engineers use to design the new iPhone? an ipad pro? i'd like to see all that chip and pcb design being done on a tablet.
until then, i got a 12.9 inch device he can use...

He said for many many people. Not for all of us.
 

lehtv

Elite Member
Dec 8, 2010
11,900
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PC lives as long as PC gaming lives. Which seems to be doing better than ever.
 

WelshBloke

Lifer
Jan 12, 2005
30,974
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So either they are going to stop making Macbooks, iMacs and Mac Pros or he's full of shit.
 

Mondozei

Golden Member
Jul 7, 2013
1,043
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So either they are going to stop making Macbooks, iMacs and Mac Pros or he's full of shit.

What I am always laughing about is when I hear people trying to pidgeonhole PCs as somehow "desktop". PC just stands for personal computer. It's form factor agnostic. Desktop, laptop, yes even tablet or smartphones are all PCs in a sense.

Most of us own many PCs in many form factors. This is why I always chuckle when I hear about "the death of the PC".

That said, the desktop PC is probably not needed by most people today. Then again, even beyond productivity/gaming, there's a certain freedom a desktop PC introduces that people underestimate.

Think of the 13 year old kid who experiements with coding, or some other kid who does (bad) remixes in fruity loops, which he probably pirated because his parents won't give him access to a credit card and he has no money anyway.

Yes, most people aren't going to become hardcore coders or world class DJs, but neither are most people world-class photographers yet most people enjoy taking photos anyway.

The desktop PC of 5 years ago is plenty good for most tasks today, but if it was in as much of a danger of being extinct as these people think, nobody of us would have one. It's not just productivity or gaming, the desktop PC introduces a modularity and freedom which is unparalleled.

That being said, I was just talking about the desktop form factor now. And PCs are much more than a single form factor. When will folks learn?
 

Tsavo

Platinum Member
Sep 29, 2009
2,645
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People have been saying the PC is dead since the day the first PC was sold.
 

ShintaiDK

Lifer
Apr 22, 2012
20,378
145
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The guy lives of selling iPhones. He has to say it.

I guess the mac sales outlook isn't that great.
 

Gikaseixas

Platinum Member
Jul 1, 2004
2,836
218
106
He's just trying to sell the ipad pro, nothing more to it.
I bet if he was pushing for Macbook pro he would not say this at all.
 

witeken

Diamond Member
Dec 25, 2013
3,899
193
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The guy lives of selling iPhones. He has to say it.
*His investors.

Sometimes I go to the AAPL Seeking Alpha page, and occasionally there will be a Micheal Blair article, which are always good fun. The comments, I mean. Even on other articles about AAPL he is often mentioned.

(He was once an Intel bull.)

Edit: And the margins are probably not too bad on the iPad Pro, without an Intel chip .
 
Last edited:
Mar 10, 2006
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*His investors.

Sometimes I go to the AAPL Seeking Alpha page, and occasionally there will be a Micheal Blair article, which are always good fun. The comments, I mean. Even on other articles about AAPL he is often mentioned.

(He was once an Intel bull.)

Edit: And the margins are probably not too bad on the iPad Pro, without an Intel chip .

Michael Blair's articles are interesting to read and he is a class act.
 

witeken

Diamond Member
Dec 25, 2013
3,899
193
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Michael Blair's articles are interesting to read and he is a class act.
Indeed, I've quite enjoyed his work on INTC analysis, but I guess writing about AAPL drives quite a bit more revenue (which he needs to compensate for his AAPL short failure, I guess!). The SA community is quite harsh for him.
 
Mar 10, 2006
11,715
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Indeed, I've quite enjoyed his work on INTC analysis, but I guess writing about AAPL drives quite a bit more revenue (which he needs to compensate for his AAPL short failure, I guess!). The SA community is quite harsh for him.

The SA community is harsh on him because they don't like that he's bearish on Apple and a lot of people are long Apple. Doesn't help that he's been dead wrong on the stock to boot
 

witeken

Diamond Member
Dec 25, 2013
3,899
193
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The SA community is harsh on him because they don't like that he's bearish on Apple and a lot of people are long Apple. Doesn't help that he's been dead wrong on the stock to boot

Apprently he just released another article. So far not the 100s of comments her usually gets.

http://seekingalpha.com/article/3674316-apple-q1-2016-could-be-a-harbinger-of-softer-days-ahead

I think he might be right, since you can't continue ripping hundreds of billions of dollars from people by pushing people for a 1 or 2 year iPhone update cycle and get away with it, except that fanboyism and vender lock-in really do away with all common sense you could Apply.

It might happen some day. I guess he is long his short, how ironic.
 

Nothingness

Platinum Member
Jul 3, 2013
2,757
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Sometimes I go to the AAPL Seeking Alpha page, and occasionally there will be a Micheal Blair article, which are always good fun. The comments, I mean. Even on other articles about AAPL he is often mentioned.

(He was once an Intel bull.).
You mean he isn't any more? I'm shocked A pity because most of the current articles on SA about Intel really look like they were written by brainless fanboys which makes them funny but irrelevant.
 
Aug 11, 2008
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He said for many many people. Not for all of us.

Exactly. The thread title is misleading actually, he never said anything about the "end of the PC" in general terms. He was only speaking of consumer casual use.

Apparently he also thinks everyone has 800.00 lying around to spend on an iPad when a 350.00 laptop can do everything you need for basic use. I know I am old school, but personally, I like tablets and laptops, but even for online banking, social media, etc. nothing still is as convenient and powerful for the cost as a desktop, big monitor, and keyboard/mouse.
 

witeken

Diamond Member
Dec 25, 2013
3,899
193
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You mean he isn't any more? I'm shocked A pity because most of the current articles on SA about Intel really look like they were written by brainless fanboys which makes them funny but irrelevant.
He just doesn't own INTC anymore, doesn't write articles for INTC anymore. With the loss of him, Ashraf and some other, I don't really read too much on that site anymore. Much less activity than end 2013.
 

TeknoBug

Platinum Member
Oct 2, 2013
2,084
31
91
Tim Cook trying the Jedi mind trick? Won't work, PC gaming, CAD, video/photo editing, and art will keep it alive. Otherwise a mid to high end laptop (or mini PC) is sufficient for everything else now. I still think business workstations should be in production no matter what. But PC is here to stay.

Please don't bring up mobile gaming, I hate that shit.

So either they are going to stop making Macbooks, iMacs and Mac Pros or he's full of shit.
Probable with the stuff Microsoft has pulled with Surface Pro and Book, perhaps Apple doesn't want to play catch up anymore. The iPad Pro is not a PC replacement, it can be once it gets an OS like OS X on it and an Intel based processor for software compatibility, not some mobile OS with an ecosystem.
 
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PricklyPete

Lifer
Sep 17, 2002
14,714
164
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My wife only uses a 6 year old laptop when she needs to do a contract graphic arts job (rarely these days...she is a stay at home mom). She is on her iPad ALLDAY. With Adobe putting more and more support into the OSX...we might just replace her laptop down the road with an iPad pro once she starts working more regularly.

I use a laptop at work (project management and SAP programming). The project management side of things could be completely handled by an iPad pro. Programming...not so much, but if you could hook the pro up to a large monitor and the necessary software supported iOS...I'd be good.

At home, I rarely use my laptop anymore. The only time I do is for Xcode and Adobe Lightroom/photoshop. It looks like the Adobe products will soon be completely served by a iPad pro...and I wouldn't be surprised if Apple ported Xcode to iOS. If I could then dock the iPad pro to a monitor/keyboard...I could drop my laptop as well.

I'm pretty sure my kids (under 2) will not know what a laptop or "PC" is.
 

jkauff

Senior member
Oct 4, 2012
583
13
81
If you don't need a full-blown PC, don't buy an expensive iPad. Buy a Chromebook. Way less money and has a keyboard.
 
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