- Jul 27, 2002
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http://www.telegraph.co.uk/technolo...-the-PC-and-hints-at-new-medical-product.html
I think if youre looking at a PC, why would you buy a PC anymore? No really, why would you buy one?, asks Tim Cook, Apples chief executive, who has just flown into Britain for the launch of the iPad Pro. Cook, whose spotless tailored suit and red poppy belies the fact that he spent the night in a plane, is clearly in ebullient mood. Wall Street and the City are obsessed with the iPhone, the companys dominant product, but Apple appears quietly confident that its new tablet and TV device are going to help power the companys continuing growth.
Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones, Cook argues in his distinctly Southern accent (he was born in Alabama). He highlights two other markets for his 12.9 inch devices, which go on sale online on Wednesday. The first are creatives: if you sketch then its unbelievable..you dont want to use a pad anymore," Cook says.
The second is music and movie consumers: the sound system and speakers are so powerful that the iPad appears to pulsate in ones hands when one plays a video.