NVIDIA cards are known for their shoddy/cut corner designs, and it's gotten worse the past years. Mobile GPU failures, GTX 480 failures secondary to heat, GTX 570 power regulation, GTX 970 memory configuration, I could go on. However, I would at least except a part they're asking $1,000 for to have a halfway decent cooler on it, which they seemed to have failed miserably. What benefits nvidia is that only a few will care in the year or two it takes for design failures to surface. I think they make throwaway GPU's, use power and clock limiting to try to mask it, and still try to charge a proper price for them.
IMHO, it feels like NV has not put 100% effort into the Titan X and are holding something back. They are waiting for AMD to launch R9 390X so that they can work with AIBs to launch faster clocked GM200. What are the chances we will not see MSI Lightning, Asus Matrix, EVGA Classified GM200 cards this generation as we are probably 18-24 months away from Big Pascal?
NV is repeating the Kepler strategy, except this time the Titan X is the full GM200. However, in terms of hierarchy I expect there will be a faster GM200 card at some point before Pascal launches as I don't believe NV will let AMD have the performance crown.
NV also will need to figure out what to do with GM200 chips that are not fully yielding. I bet even if you take a slightly cut down GM200 (2816 CUDA cores over 22 SMs), give it the MSI Lightning treatment and OCed it should outperform Titan X air OCed.
Also, the reason I criticized the original Titan's $999 pricing was that to me a $1K single-GPU card should have the single GPU performance crown for the entirety of that generation. The Titan didn't as 780Ti and 290X beat it. Can NV guarantee that the Titan X will be the fastest single chip GPU until Pascal/14nm GPUs launch in 2016? I have my doubts. At least the original Titan had DP performance which made it somewhat of a prosumer card. With that now being taken away, the Titan X feels like a 980TI/1080GTX with a $300 pricing premium for 12GB of VRAM....
This card will still sell to early adopters, the benchmarking crowd and researchers interested in SP CUDA performance for say deep learning. However, for gamers I feel the Titan X hasn't been able to capture the original Titan magic. Even the stock performance of Titan X over 980 is
less than the original Titan had over a 680:
43% faster than a 680
vs.
30% faster than a 980
Finally, what makes it worse is that the original Titan was fairly close to a $1000 GTX690 and $1000 HD7990 in performance. Today an R9 295X2 is $660 on Newegg and is 20% faster than the Titan X at 4K making the situation far more difficult than when choosing $1000 7990/690 vs. $1000 Titan. Without DP performance, it's difficult to say with as much confidence that the Titan X will retain its value as well as the original.
Therefore, in relative terms while the Titan X costs similar to the original Titan, its performance leap over NV's 2nd fastest card (980) is less and its relative price/performance standing against the fastest card (R9 295X2) is FAR worse. If NV priced this card at $700, I bet a lot of gamers wouldn't even bother waiting for 980Ti/1080GTX or a 390X. Right now it seems like a straight up Brand Value/marketing play and a money grab. Shockingly,
the original Titan actually looks better in comparison to its historical GPU market vs. how Titan X looks today. Ironically the original Titan's price was heavily criticized but it seems there is not as much backlash for this one....