If true, this is shaping up to be one of the worst overpriced, if not the worst, GPU generations in NV's history. The Titan XP was already nothing more than a $349 GTX570 successor card with double the VRAM. Cutting that further down as a 1080Ti is a close successor to the $289 GTX560Ti 448 Core:
http://www.anandtech.com/show/5153/nvidias-geforce-gtx-560-ti-w448-cores-gtx570-on-a-budget
With upper-mid-range 1080 purposely positioned as a fake intermediary marketing flagship and selling for $629+ market prices (bifurcating a generation strategy), and the heavily cut-down 1080Ti likely positioned at $799+, the GPU market has never been this grossly overpriced. Meh, makes it very easy to keep skipping generations and picking up flagship cards at their real historical prices just 15 months later (aka $699 EVGA Classy 980Ti ---> $360 just 15 months later).
This will only get worse as the dGPU market keeps shrinking, ensuring that both AMD and NV will continue to raise prices for every tier. While the GPU market has shrunk 2X in less than a decade, GPU prices roughly doubled:
http://www.anandtech.com/show/10613...-grabs-market-share-but-nvidia-remains-on-top
The naysayers keep denying these facts though despite the 3rd consecutive GPU generation since 2012 Kepler/GCN clearly showing it's exactly what's happening. The bad part is that in an oligopoly when NV raised prices so high in the Pascal generation, even if AMD beats them in price/performance in 2017, it hardly matters since AMD's cards will also be overpriced. The severely cut-down 1080Ti is more or less just a GTX780/R9 290 tier but no way AMD prices 2nd tier Vega for $399 if 1080Ti is $799+.
The more expensive they are, the harder they fall!
September 2014 $550 980
September 2016 $168 1060:
http://slickdeals.net/f/9092647-gig...-s-h-new-customers-only?src=SiteSearchV2Algo1