Info [TPU] Intel Internal Memo Reveals that even Intel is Impressed by AMD's Progress

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ondma

Platinum Member
Mar 18, 2018
2,765
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In the first place, where was Conroe mentioned ? Second, Conroe was over 10 years ago, it was great then, but we are talking about TODAY ! Give us a break. And sour grapes ? Over what ? The stuff Intel pulled that cost them over a billion dollars for cheating ? This entire thread is about the fact that Intel acknowledges that AMD is very competitive . So why are you in denial ?

You cant talk about the market share gains without talking about the product. Conroe, and Bulldozer were both a big reason AMD went in the toilet. The "sour grapes" I mention are the continual making of excuses for AMDs loss of market share in that time by blaming it on Intel marketing practices. Even if the tables were turned, and intel was , in your opinion, perfectly honest and AMD adopted the tactics you accuse intel of, are you really trying to say Bulldozer would have taken over the market? And I never said AMD isnt "competitive" now.
 

chrisjames61

Senior member
Dec 31, 2013
721
446
136
You cant talk about the market share gains without talking about the product. Conroe, and Bulldozer were both a big reason AMD went in the toilet. The "sour grapes" I mention are the continual making of excuses for AMDs loss of market share in that time by blaming it on Intel marketing practices. Even if the tables were turned, and intel was , in your opinion, perfectly honest and AMD adopted the tactics you accuse intel of, are you really trying to say Bulldozer would have taken over the market? And I never said AMD isnt "competitive" now.


Please give it up. How can you argue the fact that Intel was convicted in court of paying oem's billions of dollars in bribes not to use ther competitors products and threatened retaliation if they did? Sheesh.
 

moinmoin

Diamond Member
Jun 1, 2017
4,994
7,765
136
You cant talk about the market share gains without talking about the product. Conroe, and Bulldozer were both a big reason AMD went in the toilet. The "sour grapes" I mention are the continual making of excuses for AMDs loss of market share in that time by blaming it on Intel marketing practices. Even if the tables were turned, and intel was , in your opinion, perfectly honest and AMD adopted the tactics you accuse intel of, are you really trying to say Bulldozer would have taken over the market? And I never said AMD isnt "competitive" now.
As Markfw wrote it was you who mentioned Conroe first. When talking about Intel fixing its market dominance by (convinced) illegal means the time scale is all the years before Conroe and Bulldozer, not after.
 

BigDaveX

Senior member
Jun 12, 2014
440
216
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Lisa Su has done an amazing job turning AMD around.
In retrospect, Rory Read also deserves some credit for laying the groundwork, since he was the one who made the decision to pull the plug on further Bulldozer family development and rehire Jim Keller.

Admittedly, Read did kinda screw up by not having any immediate replacement product and thus letting Intel run riot during the Haswell and early Skylake era, but even that's now looking more and more like a case of short-term pain for long-term gain.
 

Yeroon

Member
Mar 19, 2017
123
57
71
In retrospect, Rory Read also deserves some credit for laying the groundwork, since he was the one who made the decision to pull the plug on further Bulldozer family development and rehire Jim Keller.

Admittedly, Read did kinda screw up by not having any immediate replacement product and thus letting Intel run riot during the Haswell and early Skylake era, but even that's now looking more and more like a case of short-term pain for long-term gain.

If there was nothing in the pipeline to replace a failed bulldozer, I'm not sure what Reed could have done other than to stop throwing good money after bad.
With AMD's budget, would you have shrunk/facelifted K10 and still end up behind intel, or just ride out bulldozer while funding development of the new arch we know as zen? Not really sure what other options they had, with how long development cycles are in this industry.

Lisa Su has afaik streamlined the projects AMD is working on, so only the essential profitable ones for the smaller company were being worked on. I feel this has been key to the zen success - focus. Intel can do multiple size cores since even a low volume [for Intel] can still recoup the development and patterning costs. I'm not surprised we no longer have cat cores, or the ARM/x86 hybrid server stuff that was on the roadmaps, theres just too much cost and talent taken away from their main product to justify it - at least for now. Maybe as they grow riding zen, will we see them covering the niche markets again a way to expand.
 
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BigDaveX

Senior member
Jun 12, 2014
440
216
116
If there was nothing in the pipeline to replace a failed bulldozer, I'm not sure what Reed could have done other than to stop throwing good money after bad.
With AMD's budget, would you have shrunk/facelifted K10 and still end up behind intel, or just ride out bulldozer while funding development of the new arch we know as zen? Not really sure what other options they had, with how long development cycles are in this industry.
True, AMD aren't in as much of a position as Intel to be able to pull Emergency Edition-type product launches, but there was a gap of nearly four years between the releases of the FX-9590 and Zen where AMD literally had nothing new to compete against Intel's quad-core mainstream chips.

Chances are none of the options immediately available to AMD in that timeframe - which I'd guess would realistically be a six-module Piledriver, or a rejigged version of the K10.5 core from Llano - would have significantly altered the overall picture against Haswell or Skylake, but a four year gap where AMD was a basically complete non-factor in the mainstream performance arena really hurt their public image, and I think it's the main reason why so many see Read as the person who took AMD through their lowest ebb, instead of someone who sowed the seeds for their eventual recovery.
 

piesquared

Golden Member
Oct 16, 2006
1,651
473
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Zen was started under Rory Reed as was the semi custom unit. He did what he was supposed to do and passed the reins on to Lisa Su, who was hired under Rory Reed leadership as was Mark Papermaster.

[edit]
And of course as was Jim Keller.
 

Atari2600

Golden Member
Nov 22, 2016
1,409
1,655
136
You cant talk about the market share gains without talking about the product. Conroe, and Bulldozer were both a big reason AMD went in the toilet.

Nehalem, Sandy Bridge & Bulldozer were the reason AMD went into the toilet based on performance.

Deneb and Thuban were broadly equal to anything Harpertown could do.

If the 65nm process wasn't late (and Barcelona had not had the TLB flaw and had more than 2MB L3) then the basic K10 design was good. Even aside from that, it still was best available for memory sensitive applications.


Conroe was the reason Intel got away with much of their dirty shenanigans as by the time the courts got interested, they could hide behind a superior product.


I also have to admit, Dirk Mayer lead the company badly astray with Bulldozer, despite him being an engineer of considerable reputation.
 

dmens

Platinum Member
Mar 18, 2005
2,271
917
136
Bwahahahahahaha. Circuit still posting weapons grade FUD in the year 2019.

I recall back in 2006 (when I was a young'un hatching at the window-less Intel cube farm) there was a disgraceful article on circuit of some Intel apparatchik who decided to go the local Best Buy and do some guerrilla marketing by showing how his Excel formulas ran slower on the new AMD Turion laptops compared to his work laptop. It got leaked to The Inquirer and laughs were had all around.

This article on the other hand seems totally desperate.
 
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moinmoin

Diamond Member
Jun 1, 2017
4,994
7,765
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Zen was started under Rory Reed as was the semi custom unit. He did what he was supposed to do and passed the reins on to Lisa Su, who was hired under Rory Reed leadership as was Mark Papermaster.

[edit]
And of course as was Jim Keller.
Indeed. Rory Read's years were all about the semi-custom business and paving the way for Lisa Su. I wouldn't even call his focus on (constantly underrated) semi-custom "ebb" years since that allowed AMD to achieve the flexibility (IP blocks, design independent from foundry nodes) they now use well as well as plenty industry contacts which they make increasing better use of as well.
 
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DrMrLordX

Lifer
Apr 27, 2000
21,794
11,143
136
Going back to the leaked memo, it looks like Intel may be taking a shot at 36-38c Skylake-SP as well? We have people talking it up in the Skylake -> IceLake thread, so I'm assuming there's some merit to the rumour.
 

moinmoin

Diamond Member
Jun 1, 2017
4,994
7,765
136
Maybe Intel should just revive Xeon Phi to have a chip competitive at core and thread count...
 

therealmongo

Member
Jul 5, 2019
113
267
136
Been lurking for years, attempted to use the 'handle' I have across various forums but was 'informed' it was already in use (mongoled).

Only search result on this forum with 'my' username is this one

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Flash back, heheheee

Anyhow, a little embarrassed as to the reason of why I decided to join but sometimes, somethings, just irk with one self and this is one of those times.

What irked me?

Well I think its no coincidence but did anyone else spot that the username

ondma is amdno backwards ?

I rest my case

 
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scannall

Golden Member
Jan 1, 2012
1,947
1,638
136
The biggest takeaway I get from that memo, is more marketing. And a coming bloodbath. Nothing about engineering better products. Just keep pushing the same thing, and 'fixing' the corporate culture. Doesn't sound like much of an answer to the actual products though.
 
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