Yes, but at the risk of being redundant, just as not everyone thinks they are equally shitty, some people actually like one or the other. Many Trump supporters think he's the Second Coming. Myself, I think he's pond scum, literally the worse piece of filth to have run for POTUS in my lifetime, by a long shot.
Hillary Clinton, OTOH, I have mixed feelings about. Although I don't buy into all the "scandals" the GOP has cooked up, I'm overall not crazy about her personal ethics. On the other hand, she has many qualities which are core competencies for being an effective POTUS: intelligence, work ethic, persistence, poise under pressure, and a thick skin. I also think she has a genuine desire to do good, which is also part of the problem: she likely justifies unethical behavior on the theory that this is the only way to get into office and do good. This I think is true of both her and her husband. Yes, I think she tries to do good AND is ethically compromised, all at once. People can be complicated like that. But in the end, her husband, who is the same or worse than her ethically, wasn't a bad POTUS. I have no reason to believe she will be either. The first Clinton presidency was a collaboration between the two, and so too will the second.
For me, the choice is easy. It's someone who MIGHT be a good POTUS versus someone who WILL be a total disaster. So yeah, the polls very much matter to me.