Snoop- The way they are going to do it is by not pushing it on the desktop... they are going to concentrate on the Mobile market for the most part. The desktop versions will come out about the time the p4 hits 2ghz and by then the new p3 wont beat it. Anyway, not sure how well it will do in a notebook (limited ram, HD speed, small cache, slow vid card, and other notebook issues like that) but they need something because I fear the mobile Athlon 4 "should" beat the mobile p3 on a clock/clock basis... no benches to prove it... just a hunch.