Originally posted by: 3chordcharlie
Originally posted by: rudder
Even crap can sell if its priced right. The problem is there is such a markup to cover all these costs (idle workers and free healthcare for life deals) you have a car that no one wants to buy because it loses a ton of value once it drives off the lot.
As with many people, you're take on how pricing works is pretty unrealistic.
GM, like any monopolistically competitive company (highly differentiated products which are never-the-less near-perfect substitutes for each other), can only choose one of two things: how many vehicles to produce, or what price to charge. When they choose a price, and 'guess' the wrong amount of production to match, you see the massive incentive programs to move vehicles off sales lots.
I would guess that about half of American manufacturers' quality concerns come from legitimate quality problems in the 80s thorugh the mid-90s, and the other half comes from the implied quality increase that people created when the auto pact restricted the supply of japanese vehicles, lead to a preponderence of higher end models being shipped to maximize benefit under a quota, lead to somewhat elevated retail prices, and highly elevated resale prices.
For example, GMs midsize/fullsize (whatever) malibus and related vehicles consistently rank as some of teh best designed and built vehicles in their class. But they don't hold resale value like an Accord or Camry, because the perception doesn't match the reality. On the other hand, until the most recent refresh, the Cavalier and Sunfire had a well-deserved reputation for being crap (I've heard only good things about them since the new models in about 2002).
The point is that the loss of value and the retail price have nothing to do with 'costs' and nothing to do with 'markup'. They are a function of a market that operates on information, some of which is accurate, and some of which is not. General Motors can try to improve its reputation, and one way to do that is to avoid dumping vehicles; when a new cavlier or sunfire sold for $10k (canadian) for a couple of years, compared to a minimum of $14k for any competing vehicle, this did nothing to improve perceptions of quality; essentially GM chose to sell volume, rather than attempt to sell quality. But costs have no effect on price; they simply determine if a company can stay in business, given the price available for their product at any given production level.
Of course consumers have to make their choices based on the reality that everyone else holds as well as their own, if they are to maximize benefit:
I would have no preference for an Accord over a Malibu, based on my perception of quality,
butI would have to consider the total cost of owning the two vehicles, and the reality of the used car market might make me choose the Honda, if I were buying new. The opposite occurs buying used; japanese cars are well made, but market perception of how well made they are outstrips my perception of the real difference; thus I can maximize my benefit by purchsing what I consider an 'undervalued' domestic car in the used market.