I hope there is a battle and I hope other companies like STMicroelectronics and Matrox really get into the fray. Hell I hope each company tried to one up each other as much as possible. It just means we;ll all get better, faster, cheap, and a helluva lot sooner. Anyone remember when Intel was the only real player in town? Took months to got from 133Mhz - 166Mhz, 300Mhz - 333Mhz etc.. Look at the last year? Who could have ever guessed that 1Ghz+ CPUs would be be in the sub $100 range?