After anxiously awaiting this giveaway for over a week, I started hitting the site right at 12:00 noon. I hit it over and over again as fast as I could for 5 hours. I did not win, and I wish I could say that I came away with nothing.
What I did get was about 5000 impressions from Logitech that I am ?Not Winner?, and 5000 impressions from that girl on the loser page with that smirky smile laughing at me reinforcing the idea that I must be a loser. Over and over again it was hammered into me that I am not a winner with Logitech.
OK, well I?m certainly not permanently damaged by this experience but it got me thinking?
Was this an effective marketing effort? Was repeatedly sending a message to their customers that in essence said, ?You are a loser with Logitech?, a good idea? Sure, I?m disappointed that I did not win after eagerly waiting for this event and spending 5 hours in a numbing exercise. How many other people were left with a negative subconscious impression of Logitech?
Well I guess the consolation prize is a 20% off rebate for Logitech products. The problem is, I don?t really feel like buying Logitech products after this experience. Why can?t marketing people come up with promotions that leave all participants feeling like winners?