[UPDATE: Almost Certaintly Fake] AMD Zen branding, SKUs, and pricing

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SpaceBeer

Senior member
Apr 2, 2016
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Probably fake. And why would AMD release only locked 4c/8t and 6c/12t CPUs with 65W TDP ? They should compete with i5 and i7 Kaby Lake, and certainly will be clocked lower and have lower IPC than Intel's products. Which means they wouldn't be competitive in most of the tasks
 

whm1974

Diamond Member
Jul 24, 2016
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I hope the clock speeds are higher when finally released. Maybe second generation Zen CPUs will have faster clocks?
 

SpaceBeer

Senior member
Apr 2, 2016
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That's for sure, we people are waiting 1st generation for years, no one wants to wait more
 

whm1974

Diamond Member
Jul 24, 2016
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Probably fake. And why would AMD release only locked 4c/8t and 6c/12t CPUs with 65W TDP ? They should compete with i5 and i7 Kaby Lake, and certainly will be clocked lower and have lower IPC than Intel's products. Which means they wouldn't be competitive in most of the tasks
I have to look but isn't AMD's high end FX processors like 4 and 4.5 Ghz?
 

SpaceBeer

Senior member
Apr 2, 2016
307
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Different design, different production process. I doubt AMD/GF could pull same clocks on relatively new 14nm FinFET. Let's hope for the best. If they can get 3.8/4.2 GHz for 4c/8t part, I would mind if it's locked, has 90W TDP and price around 150$ I mean, half a year ago I got i7-4790 for 300$
 

whm1974

Diamond Member
Jul 24, 2016
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I won't be in the market for a new system for another two or three years yet, but I hope by then AMD's CPUs are far more competitive.
 

lifeblood

Senior member
Oct 17, 2001
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So let’s have a little fun with this and pretend it’s accurate. Nothing happens in a vacuum and AMD has to provide better bang for the buck to get back market share from Intel. I tend to buy midrange systems so I would be most interested in the XP 613 at $240. If we go to Newegg, what can we get at that price? At $243 we have an i5-4690. It is Haswell which helps as Zen is supposed to have Haswell like performance.

In comparison, the i5-4690 has an iGPU and runs at a higher clock speed (3.5/3.9 vs 3.0/3.4). The XP 613 has 50% more cores/threads (6 vs 4) and runs cooler (65w vs 84w). Does this sound like a realistic scenario? The i5 has better single core performance due to its clock speed advantage, but the XP has better multicore performance because of its higher core count. It was the same argument when Bulldozer came out. The difference would be that Zen would actually have competitive IPC. Another quick search shows the i5-4690 have better performance than the newer but lower cost i5-6500.

Assuming Zen has up-to-date extensions and all that, this rumor might have some semblance of truth to it. Any idea when AMD will make this stuff public? All this guessing is fun but I would really prefer hard facts.
 

swilli89

Golden Member
Mar 23, 2010
1,558
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So let’s have a little fun with this and pretend it’s accurate. Nothing happens in a vacuum and AMD has to provide better bang for the buck to get back market share from Intel. I tend to buy midrange systems so I would be most interested in the XP 613 at $240. If we go to Newegg, what can we get at that price? At $243 we have an i5-4690. It is Haswell which helps as Zen is supposed to have Haswell like performance.

In comparison, the i5-4690 has an iGPU and runs at a higher clock speed (3.5/3.9 vs 3.0/3.4). The XP 613 has 50% more cores/threads (6 vs 4) and runs cooler (65w vs 84w). Does this sound like a realistic scenario? The i5 has better single core performance due to its clock speed advantage, but the XP has better multicore performance because of its higher core count. It was the same argument when Bulldozer came out. The difference would be that Zen would actually have competitive IPC. Another quick search shows the i5-4690 have better performance than the newer but lower cost i5-6500.

Assuming Zen has up-to-date extensions and all that, this rumor might have some semblance of truth to it. Any idea when AMD will make this stuff public? All this guessing is fun but I would really prefer hard facts.
Based on the more believable rumor posted above from Tweaktown that ~$250 pricepoint will get you an SR5 6C/12T. With a cheaper mobo then Intel's HEDT and if it is able to achieve Haswell IPC at decent clocks, say 4ghz OC, then I think this is a killer deal as we see games start to utilize more cores. For video editing/content creation guys both the SR5 and SR7 will make a lot of sense. Only thing I hope is that these ZEN processors support the very fastest RAM like I'm sure Intel's 7700k will.
 

Atari2600

Golden Member
Nov 22, 2016
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Would the fastest possible RAM really make much difference for consumer applications?
 
Mar 10, 2006
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Based on the more believable rumor posted above from Tweaktown that ~$250 pricepoint will get you an SR5 6C/12T.

If AMD has a part with 6C/12T, Haswell-level perf/MHz, and can achieve clocks similar to Haswell, $250 is not a realistic price point. They would charge more.
 

inf64

Diamond Member
Mar 11, 2011
3,765
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If AMD has a part with 6C/12T, Haswell-level perf/MHz, and can achieve clocks similar to Haswell, $250 is not a realistic price point. They would charge more.
I doubt those prices have been decided yet. I would like the Turbo to be a notch higher, at least 3.6 or 3.7Ghz but this is not bad either. I wonder at what clocks will 4C/8T part ship at.
 

unseenmorbidity

Golden Member
Nov 27, 2016
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If AMD has a part with 6C/12T, Haswell-level perf/MHz, and can achieve clocks similar to Haswell, $250 is not a realistic price point. They would charge more.
When AMD was in the lead and released a $1000 CPU, intel came in and undercut them by half!

Just because someone charges a certain price for something doesn't mean it's actually worth that. There is always a tax associated with owning the "best".

Intel is living in the past. 6 core CPUs won't be unique unicorns anymore... Dual cores are nearing obsolescence, and we have been stuck on quad cores for the mainstream market for like a decade.

A 5820k could be had on sale for $300 TWO years ago!!! Assuming Zen can match it's performance, why would you believe it would be worth more than $250 today!?

So let’s have a little fun with this and pretend it’s accurate. Nothing happens in a vacuum and AMD has to provide better bang for the buck to get back market share from Intel. I tend to buy midrange systems so I would be most interested in the XP 613 at $240. If we go to Newegg, what can we get at that price? At $243 we have an i5-4690. It is Haswell which helps as Zen is supposed to have Haswell like performance..

Old PC parts often go up in price after they are discontinued.

I was looking up 5820ks awhile back, and 2 years ago you could catch them on sale for $300. Nowadays, they go on sale for about $340.

Looking at PCpartpicker, the 4690 could be had for about $220, and as low as $200.
http://pcpartpicker.com/product/WsR48d/intel-cpu-bx80646i54690s?history_days=730
 
Last edited:
Mar 10, 2006
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When AMD was in the lead and released a $1000 CPU, intel came in and undercut them by half!

Intel also made sure to release a $1000 SKU

Just because someone charges a certain price for something doesn't mean it's actually worth that. There is always a tax associated with owning the "best".

Intel is living in the past. 6 core CPUs won't be unique unicorns anymore... Dual cores are nearing obsolescence, and we have been stuck on quad cores for the mainstream market for like a decade.

AMD began fielding hex core "mainstream" chips in 2010 and eight-core "mainstream" chips in 2011. 6 and 8 core chips haven't been "unique unicorns" for a while, but GOOD ones have
 

LTC8K6

Lifer
Mar 10, 2004
28,520
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Yes, AMD has been marketing 8-core and 6-core desktop CPUs for years now. They also market them for more cores and high clock rates compared to intel chips. This is nothing new in the desktop PC world. AMD page still markets their chips this way. More cores, more cache, higher clocks than intel.

http://www.amd.com/en-gb/products/processors/desktop/fx#


AMD FX™ processors are a DirectX® 12 performance leader, with the highest clocks you can get on a consumer desktop PC and at least twice the cores of comparably-priced competition.

Stay on the path to glory with an AMD FX™ processor in your system.
AMD FX™ processors delivers the highest clocks you can get on a consumer desktop PC, with at least twice the cores and more cache memory than comparably-priced competition.1,2,3 – for a top-tier experience with Windows® 10 and DirectX® 12.

  1. AMD FX™ 9590 has the highest nominal (4.7 GHz) and turbo (5.0 GHz) clock rates of any x86-compatible desktop CPU. Intel’s fastest CPU, the i7-4790K, has a 4.0 GHz nominal and 4.4 GHz max turbo clock rate. See ark.intel.com for competing models.DTV-34
  2. Each of the AMD FX™ 8000 and FX™ 9000 Series CPUs have 8 CPU cores, the highest number of CPU cores you can get on an x86-compatible desktop CPU. Intel’s desktop x86 CPU with the highest number of CPU cores is the i7-5960X, which also has 8 CPU cores. See ark.intel.com for competing models. DTV-35
  3. AMD FX™ 4000 Series CPUs ($80 to $100) have 12MB of total cache vs the Intel Pentium G and Core i3 4100 Series CPUs ($80 to $126) with 3.5MB total cache; AMD 6000 Series CPUs ($110 to $126) have 14MB of total cache vs the Intel Core i3 4300 Series CPUs ($138 to $160) with 4.5MB total cache; AMD FX™ 8000 and AMD FX™ 9000 Series CPUs ($140 to $230) have 16MB of total cache vs the Intel Core i5 4600 Series CPUs ($180 to $250) with 7MB total cache. Prices taken from Newegg.com 16/07/2015. See ark.intel.com for competing models. DTV-36
 

unseenmorbidity

Golden Member
Nov 27, 2016
1,395
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Those aren't the same as intel's 6 and 8 cores though. PC components age, and become obsolete over time. I could have bought a 5820k 2 years ago for $300.

I cannot see myself buying a 6 core Zen for $300 now. It just doesn't make sense really.
 

Glo.

Diamond Member
Apr 25, 2015
5,765
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If AMD has a part with 6C/12T, Haswell-level perf/MHz, and can achieve clocks similar to Haswell, $250 is not a realistic price point. They would charge more.
If AMD would want to reset their brand perception, the best way for that is to give a killer offer, like one you mentioned. There is a lot of reasons why AMD would do this. If Zen will be on Haswell level clock for clock, then next generation CPUs will only be better and that is potential for not only turning the tide on CPU market, but also growth for AMD. But for that they would require changing the perception of their brand.

What is a better way for the "mindshare brand reset" than offering solid hardware at a bargain?

Think about this. 6 core Haswell-E for 250$(SR5), with GTX 1080(Vega 11) for 500$. Would you not buy something like this?
 

LTC8K6

Lifer
Mar 10, 2004
28,520
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Those aren't the same as intel's 6 and 8 cores though. PC components age, and become obsolete over time. I could have bought a 5820k 2 years ago for $300.

I cannot see myself buying a 6 core Zen for $300 now. It just doesn't make sense really.
Well, most of us here know the story behind that AMD marketing.

What is AMD going to say this time? It sounds like they might use the same sort of marketing, possibly minus the higher clocks claim. I think that could be a bit of a problem for them as it would sound like the same old, same old.

But how many people do any research about their CPU?

How many people will wonder about the price/cores/clocks of the FX chips versus the Zen chips? People could possibly think an FX-6350 / 8350 is better than a 6 / 8 core Zen due to clock speed alone.
 

whm1974

Diamond Member
Jul 24, 2016
9,460
1,570
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If AMD would want to reset their brand perception, the best way for that is to give a killer offer, like one you mentioned. There is a lot of reasons why AMD would do this. If Zen will be on Haswell level clock for clock, then next generation CPUs will only be better and that is potential for not only turning the tide on CPU market, but also growth for AMD. But for that they would require changing the perception of their brand.

What is a better way for the "mindshare brand reset" than offering solid hardware at a bargain?

Think about this. 6 core Haswell-E for 250$(SR5), with GTX 1080(Vega 11) for 500$. Would you not buy something like this?
Hell yes!!! I know I would as long as Linux is fully supported.
 
Mar 10, 2006
11,715
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Still, core count wise AMD has still an edge. And Cannon Lake won't come until Q1 2018

Intel sells 6, 8, and 10 core processors now. Skylake-X, which comes in 2H 2017, will also have 6-10 cores.

Intel's Skylake also has an IPC advantage and, based on the leaks, likely a significant frequency advantage as well.

Core count isn't everything.
 

LTC8K6

Lifer
Mar 10, 2004
28,520
1,575
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Still, core count wise AMD has still an edge. And Cannon Lake won't come until Q1 2018
They have had that core count edge for years, though. It didn't boost their sales, apparently.
Core count will not be enough. Zen will need to be fast in single core.
 
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