You really have no balls at all, do you?
I'd bet a quid that this guy is single.
I was with one of my business customers earlier today (small office environment), and regardless of the age of the women, they were all very definitely interested in the deliveries of flowers*. I would even bet that women who say "don't bother with Valentine's day, made up holiday, etc" would be equally thrilled to get something, and on the flip-side, they get steadily more moody that their friends are getting stuff and they aren't.
My wife only a few days ago said, "let's not bother with valentine's day", but sure enough, I received a card this morning.
* - not quite "on Christmas morning, like a kid who believes in Santa", but not far off.