Absolutely none of those same people complain about the exhaust temps or power consumption of the r290x and r290. People will forever continue to spin and justify a particular brand or vendor no matter the situation.
We've been over this many times: the context which you are comparing is apples and oranges.
1) The power consumption difference between a 480 and a 5870 was
gargantuan:
HD5870 = peaks at 143W
GTX480 = peaks at
272W (+90% more!)
http://www.techpowerup.com/reviews/AMD/HD_7970/26.html
vs.
290 vs. 780Ti where the power consumption is more or less similar
after-market R9 290X = peaks at
253W
after-market 780Ti = peaks at
262W
2) Performance: 5870 was behind 480 and 5870 CF was behind 480 SLI
vs. 290/290X CF which is faster than 780TI SLI in multi-monitor and 4K gaming:
3) Price/performance: 5850 CF couldn't come close to 480 SLI but 290s in CF are very close to 780TI in SLI for nearly half the price for the last 6 months:
http://www.sweclockers.com/recension/18944-nvidia-geforce-gtx-titan-z/16#pagehead
And of course the power usage between 290 and 780 is also roughly the same but an after-market 290 easily matches most 780s while undercutting it by $80-100 for the last 6 months.
Therefore, the comparison of 5870 vs. 480 and 290/290X vs. 780 doesn't match in all key parameters. That's why 480's power consumption was such a big deal at the time and why 290/290X's power usage is hardly relevant. I mean when 290s OC mop the floor with a 780 OC and cost about the same for the last 6 months, who cares that they used ~240-250W each.
I am hearing $699 CAN for 980. No idea about performance.
Unless at this price it's beating a 780Ti by
> 35% that would be an
epic fail because with 13% taxes we are looking at almost $800 CDN for a mid-range Maxwell SKU ~$800 CDN for a 680 successor is just nuts with not a single next generation PC game out yet.
I won't recommend any card from AMD/NV if it only provides a 10-15% boost in performance for $800 CDN after a 1 year old 780Ti. People keep making fun of the iPhone 6's pricing but $800 CDN mid-range Maxwell is beyond any reason at all.
Extremely disappointing progress-wise. A 970 at almost 1400Mhz can't match a 1200Mhz 290. More interested in these chips making their way into laptops.
If 970 uses 148-150W vs. 250-270W for R9 290X, that would be
very impressive from an engineering point of view on the 28nm node and would mean incredible gains for laptops, just as you said. This also means the true successor to 780/780Ti/Titan will be absolutely beastly at 250W TDP. I am not going to be upgrading to a $500+ mid-range Maxwell but I am looking forward to seeing what the performance/watt is to try and extrapolate what a 3072+ CUDA core GM210 could do
3x DP for Triple G-sync monitors (G-Sync Surround) and HDMI 2.0 and Titan-like reference cooler