That was true for big Maxwell 980 Ti, but it's far less the case with big (gaming) Pascal 1080 Ti.Also people aren't dumb, and those looking for more performance can buy an Nvidia card despite what the stock clock speeds are because they know there's more performance left under the hood.
As it happens for overclocking W1zzard at TPU lists the clocks of all the variants reviewed.
Taking the best performing 980Ti and 1080Ti, we get this
Source: https://www.techpowerup.com/reviews/ASUS/GTX_980_Ti_Matrix/26.html
Max vs stock was +34.5%.
Source: https://www.techpowerup.com/reviews/NVIDIA/GeForce_GTX_1080_Ti/33.html (yes, for TPU their FE's edition was a slight bit quicker than their faster 3rd party, the Palit).
Stock vs max is +15.7
So while AMD's card ship far closer to their max (at least recently, both 7950 and R9 290 had plenty of overclocking headroom), Nvidia are now a lot closer to their max than they were with the 980 Ti.