Yes that and also many people that don't know anything about CPU-bound/GPU-bound. "4K", "Ultra", "smooth" is all you need to build hype for the masses. I'm not complaining, of course, because as it stands the best most can do is 4K60. Until the target shifts to 8K60/4K120 in a couple years, 4K60 is really the current "halo".I believe it was more about the PCIe lanes available in Threadripper allowing massive crossfire setups.
They had already demo'd Threadripper and 4 frontier edition Vega cards running blender which is a good test of 64 PCIe lanes. Having done that can't see how you honestly believe they demo prey with 2 cards (needing only 32 PCIe lanes) to show off PCIe lanes?I believe it was more about the PCIe lanes available in Threadripper allowing massive crossfire setups.
They had already demo'd Threadripper and 4 frontier edition Vega cards running blender which is a good test of 64 PCIe lanes. Having done that can't see how you honestly believe they demo prey with 2 cards (needing only 32 PCIe lanes) to show off PCIe lanes?
Margins on a $300 1080 would be very close to zero.
If you watched the video that is exactly what Su said the demo was about.
She also said they were beautiful graphics as the screen tore and once the gun shots happened turned into a bad strobe effect with half the screen lit the other half dark.
Just not a good foot forward, regardless what was being demonstrated. Hell, without a FPS counter, they should have just flipped V-sync on.
Generally dumping product at cost or loss to eliminate competition is frowned upon, and illegal in many countries.
China is quite sad by this.
You can't keep saying things like this. The 1070, the same exact chip except for GDDR5, sells for barely more than that. In a competition free environment, Nvidia's high volume 1070 money maker is not barely making a profit. And there's no way GDDR5X would turn the 1070 from very profitable to near zero, though I'm all for being corrected on GDDR5X prices.
It's amd... We're all wondering why they do what they do.But yeah, I dunno what they were thinking with that Demo.
because he's a decent tech enthusiast, but has no idea about financesYou can't keep saying things like this. The 1070, the same exact chip except for GDDR5, sells for barely more than that. In a competition free environment, Nvidia's high volume 1070 money maker is not barely making a profit. And there's no way GDDR5X would turn the 1070 from very profitable to near zero, though I'm all for being corrected on GDDR5X prices.
So.. Su division did it well but Raja pretty much screwed up....After watching that replay (I actually watched it live also), Dr. Su's body language tells me she wished she had coupled Threadripper with a GTX1080TI or conversely "what the heck were you guys at RTG doing Raja????"!
Her "thank you Omar" comment, to me was more like "turn that demo off, Vega looks awful!"
AMD's graphic division isn't as generous as someone like Bacon1 makes it out to be. They price their cards relative to the market mostly.
The 1080 on the other hand, requires a defect to not be anywhere. This makes the yields drastically less, particularly compared to the 1070 this time around.
Making dies isn't that cheap.
So.. Su division did it well but Raja pretty much screwed up....
AMD sold a lot of Fury for under $300 yet according to everyone here they must have lost money on each of those sales?
But that fact that it was discontinued shows that they were likely taking a loss at that price.
Source on AMD discontinuing Fury X.....AMD had no choice but to price them that low after the gtx 1070 came out. The gtx had a $379
-$450 price tag and was faster than a fury X and Fury and most importantly was new. Add in the Nvidia brand and AMD didn't have a choice but to price it around 300 dollars.
Basically AMD needed to sell it at that price or they would stay on store shelves and AMD would be stuck with a whole lot of fury and fury X inventory which it would have to write off and lose the cost on cards themselves.
Basically AMD did the only rational thing. They discontinued Fury and Fury X and sold the remaining stock at or below cost which was basically the most they could get for them at this point considering time and future products were not on it's side.
If AMD could sell Fury/Fury X at a profit at 300 dollars they would still be doing it. Because at that price, its a good product and a valid upgrade from those who want something faster than Polaris. But that fact that it was discontinued shows that they were likely taking a loss at that price.
But who was Margins?....If AMD could sell Fury/Fury X at a profit at 300 dollars they would still be doing it.
Newegg isn't restocking them. Looking at Nowinstock, it appears the last real restock was December 2016.Source on AMD discontinuing Fury X.....
They discontinued Fury and Fury X and sold the remaining stock at or below cost
Generally dumping product at cost or loss to eliminate competition is frowned upon, and illegal in many countries.
China is quite sad by this.
The equipment, and future equipment, and the R&D involved needs to be funded.Once all the manufacturing equipment is there, isn't the majority of the manufacturing costs in making/buying the unprocessed silicon wafers? What do those cost per square centimeter?