I think a lot of people are assuming this card is going to come out at the same price as a 1080. Remember Polaris launched at $199 and can already be had for as little as $169 from various vendors. Vega has a huge price band between their current cards and Nvidia's 1080. $400 variance between the two. Even if Vega comes in at twice Polaris's launch price ($399/$349) that's still a MASSIVE win for AMD. Even if it launches at 250% of Polaris's price point, that's still only $499 and again a big win for AMD. Most likely your looking at Vega trading blows with the 1080 and each being slightly faster depending on the game...AMD only needs to come in at a lower price point and with Polaris being so cheap their is plenty of opportunity.