This had nothing to do with pricing amd out of the market either. They had been doing this... For awhile before amd even had thought of pricing products this high.There's zero way that 1080 Ti is being sold at anything close to a loss.
This is why this annoys me so much on this forum. People think that Nvidia is playing a chess match vs amd. This isn't the case. Nvidia does this because it works....
They're a well run company. Management of a company isn't constantly talking like this. Nvidia had tried a higher price point if I'm not mistaken with the 780ti a lower with the 980ti and in the middle relatively with the 1080ti. Wow.... And next year when Nvidia does this again people will still be surprised...
This is why I was telling people to buy Nvidia stock instead of the gtx 1070 back when we had that conversation. Too bad I don't listen to my own stock picks. But hey sell your picks, index your portfolio.