Cloudfire777
Golden Member
- Mar 24, 2013
- 1,787
- 95
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What should Ford do if, after years in development, the new Mustang only barely beats the old Camaro, and loses handily to the new one?
They price it lower, and sell it as "performance for the working man" or some such.
Most of the people who buy it aren't taking it to the drag strip or track, or street racing, they just want a big, loud, powerful V8 that will smoke the tires and look great in the driveway. Not many of them will really care if it gets worse gas mileage or depreciates faster, because that's not why they bought it.
Plus some people buy Ford and some buy Chevy, and that's just how it is.
So if Vega only just matches the 1080ti, it'll be priced better, and people who buy it to play games without staring at the frame counter won't care if Nvidia has something slightly more efficient or faster coming out in a few months. It'll make AMD plenty of money, because what matters to most buyers isn't which company is at the top of the pile, but if it does what they bought it to do.
Any company should have an understanding about where the competition will be at when they make a product. If the architecture isnt up to the competition a year or two down the line when they launch the product, they should cap the funds for the architecture and start over again.
If Vega match GTX 1080Ti, then it is good. That will ensure sales. The 1080Ti launched like 6 months ago in August.
If Vega barely beats GTX 1080 on the other hand, then they have greatly missed since that market have been mostly saturated since the card have been out 15 months. Selling Vega with cheaper price will only do that much since the market is saturated.