Elixer
Lifer
- May 7, 2002
- 10,371
- 762
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If AMD knows that they can't beat the 1080Ti, and it takes pushing the voltages way up to catch up to the 1080, then, they shouldn't compete against these SKUs.The problem is that all video cards have better per/watt if they're not pushed to the limits as well. A 1080 Ti can can be powered down to 200W or even 150W with only modest drops in performance.
The biggest things going against the Vega RX will be heat & power & middling performance against a stock 1080. The 1080 can still be O/C'ed, the Vega RX realistically, won't O/C that much, if at all, especially on the blower designed cards.
Now, if they don't go after the 1080, then they can drop their voltages, and it won't be hot & power hungry, so that removes 2 of the biggest criticisms they would have had.
Yes, it will go up against the 1070, but, so what? They already lost the performance crown to the 1080ti. They have no answer for it this year.
They then could sell the Vega RX at $450, and it would be a good seller for them (yeah, they would make a few pennies off the card, but that is about it.)
They then can have the O/C versions put out by the OEMs that will have much better cooler designs, and they could get away with charging $500 or so.
Then there will be no need for these lame marketing shenanigans of having 'blind' tests, "big" surprises and the countless other ways they are trying to hype something that just isn't going to materialize this year.