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http://www.theverge.com/2014/8/30/6...-might-have-multiple-models-up-to-400-dollars
Launching multiple skus with varying specs is a big departure from Apple's typical business strategy. But 400 dollars for a smartwatch . . . I think they're a tough sell at even 200-250.
Unidentified sources now tell Recode that there won't be a single Apple wearable device or "iWatch" as many observers have decided to call it but rather multiple models at different price points. According to the report, executives have discussed offering a model for as much as $400 significantly more than the competition. LG's and Samsung's Android Wear-powered models cost $199.99 and $229 respectively. Samsung's Gear 2 costs $299.99.
It's not clear how many models will be available, but it wouldn't be surprising to see less expensive versions of the device with different screen sizes, or perhaps less-impressive specifications. A Wall Street Journal report from this past June suggested that Apple would be able to hit multiple prices by offering models with different size screens. Today's Recode report adds that it's not clear that Apple has settled on a price yet, and it's possible that the company will not reveal how much the wearable (or wearables) will cost until a later date. A separate rumor earlier suggested that any forthcoming "iWatch" would not be available until next year.
Launching multiple skus with varying specs is a big departure from Apple's typical business strategy. But 400 dollars for a smartwatch . . . I think they're a tough sell at even 200-250.