A lot of people seem to have quite a few of the misconceptions that were talked about in the cracked article. People don't have a good understanding of what rural life is like, what people in rural communities value, and most importantly why Trump was elected by this group. I voted for HRC, but most of my family didn't. And the reasons are fairly obvious, even, if you don't agree with them.
1. Rural communities are primarily republican by tradition. The republican party has supported farmers on national and local levels, and supports states and small towns having more control over their government instead of federal bureaucracies. This matches the values of people in rural communities, who believe in self reliance and the importance of community and family support..
2. Small towns view their self reliance as a point of integrity and look down on many of the groups who seem to be looking for handouts or special privileges. At the same time, they have lost many of their manufacturing jobs to either outsourcing/automation or industry consolidation and horizontal integration. Most of the people in rural communities do not have any problem with people of another race or religion living in the USA, but they do resent special treatment and long term welfare, and lawbreakers who will not pay their fair share (illegal immigrants) when they have put up with so many losses in their own communities.
3. Most people in rural communities are not stupid. They view both Clinton and Trump as corrupt politicians who will not deliver on even half of their promises. The reason they chose Trump is because he has spoken about issues like free trade agreements and illegal immigration that impact their lives and said he will address them. Furthermore, Trump has not been a politician, and these disenfranchised voters have continually been seeking someone-anyone-to address the serious corruption of our government. Trump's message in each area that he visited was tailored to address their ongoing problems (tariff of 30% on every car Ford produces in Mexico and imports/10 foot wall to keep illegals out/return to family values and keeping the government out of religion/etc.), while Hillary's was one of supporting the socially oppressed and dealing with international issues and long term problems like global warming and the international economy.
The reason Trump won is because Hillary appeared apathetic to the real results of corporatism, automation, and international trade, and the harm they have caused in small communities.
In this thread, many people have posted misnomers about these very issues. Someone who has had their job displaced cannot easily choose to pursue a new career in a different field in many cases. They would have to return to school, which is ridiculously costly, to get the education they need, and then they may have to uproot their entire family to find a job somewhere else. This often means moving away from extended family, as parents, grandparents, cousins, and others often live in the same small town. These are real costs and risks, and democrats haven't offered any solutions. Extending unemployment means these people may survive but have to take a government handout.
Farmers are supported by 'subsidies' in many cases, but the issue is not anywhere near that cut and dry. The USA needs fresh produce, and even if the government did not offer subsidies produce shipped from other countries would in many cases have degraded by the time it hits store shelves. Subsidies also allow greater transparency and accountability through FDA tracking. And subsidies and crop insurance ensure that the USA is not beholden to another nation for something as absolutely necessary as a stable food supply. If there were no subsidies then the prices of fresh goods in grocery stores would go up substantially, and many small farmers would be forced out of business when there were bad crop yields.
The perception of moral superiority in small towns is a result of the news cycle. We hear about crime and protests in bigger cities all the time, while it is very rare in smaller communities because everyone is forced to get along and work together. And the crime is on a scale that seems absurd for a town literally 1/1000th the size of a city, in some cases.
The debt is also a very important issue to these people because they in many cases view bankruptcy as a sign of failure. If Hillary had spent more time hammering Trump on his failures and questionable business practices like Obama did to Romney, she could have made headway against him. But she didn't.
Hillary was unquestionably the better candidate, but she was taking the country down a path that would lead to more suffering for these voters, and not offering them a path to a better life. At least Trump spoke to these people and addressed their suffering.