Aren't most TV mounts designed to be mounted on vertical studs with 16" spacing? How do horizontally mounted furring strips work with the mount you're considering? If you plan on screwing the mount into the concrete wall, I'd be a little leery about going through drywall, 1.5" of air, then concrete.
Scarpozzi's idea of mounting a plywood panel to the wall and anchoring the TV mount to that might end up being the best bet if the screw spacing for the mount doesn't line up well with the furring strips.
I think my original description of "horizontal" might be throwing everyone off a little bit.
What are you envisioning with that description? I'm imagining instead of vertical studs, that they were strips of wood running parallel with the floor and ceiling instead of perpendicular.
However, what I intended to say, and think I cleared up with other posts, is quite different: they are vertical like studs, but oriented opposite how they normally are.
So imagine a standard stud, which creates a hollow space 3.5" deep once you get passed the wall material. And when looking head on (think: x-ray vision through walls), you only see the short face of the lumber, a 1.5" cross-section.
Now, turn it the other way, and that's why I'm facing. With that x-ray vision again, now you are seeing a cross-section of 3.5", and the hollow space is 1.5" deep. The "studs" still run vertically. And I presume they are fastened to the joist overhead in the same fashion as a typical stud.
Why the hell they are oriented this direction I haven't the faintest idea. If they were going for a furring strip approach, why not just use typical furring strips, which are generally 1x2 or 2x2 but typically 1x2. And they use that typical furring strip size in the front wall, where there isn't a shared wall with a neighbor but instead faces the front yard. If it's just separation of the wall from the concrete, it's no different which concrete wall you are using.
So the question became: can I mount to these studs, if they are equally as load bearing, but without using the same depth lag nuts? I fear the loss of strength that comes with shorter lags and not biting into the same amount of material.
And the other approach: drilling first through the wood, and then into the concrete behind it. I briefly thought about drilling directly into the concrete but with the air gap still in play, but then thought that air gap would strain the strength of the fastener.