Yes but I'm afraid people will be swapping out their old Ti4x00 series cards for this. They would barely gain anything and even lose some performance in some games.
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The venerable Ti4x00 series of cards are still the best bang for the buck cards under $100, but going from a 4200 to a 9600XT is a noticable improvement. I wouldn't jump on this if I had a 4600, but even in that case you'll be able to run more games well with AA turned on. Remember that a 9600XT is a
little faster than a 9500Pro, and when the 9500Pro came out it was neck and neck with the 4600, except that it pulled ahead when AA was used. Now a 9600 level card isn't going to let you turn on AA and run at an acceptable framerate in every game like a 9700/9800 could, which is why I'm reluctant to reccomend any of the current crop of mid-level cards.
On it's own, it's a good price on the best mid-range card out there, though anyone who wants to do serious gaming will want to look @ the $200 mark and the 9700Pro/5900 cards.