The details are a bit schetchy on this, as there is nothing mentioned on their web site, but the deal appears to be this: Buy a large pizza and get a DVD free. They don't appear to be in a keep case... just a card sleeve, and the movies are, as they put it "Comedy Classics", like All Dogs go to Heaven 2, Mr. Mom, etc. Not new, blockbusters, but free is free. As I said, I don't have too many details, just a commercial, so I don't know if this is regional or not. Hopefully someone can fill in the gaps. Eat up!