Feels like certain posters want to feel good about their Maxwell GPU purchase which is why they don't want R9 300 series to succeed at all costs. It's ironic of course because more competition means lower prices on existing Maxwell cards, more price pressure on GM200 6GB, more pressure for NV to release a 1.2-1.3Ghz GM200 (winning!), and more incentive for NV to refresh 960/970/980 with 960Ti, 970Ti and faster clocked 980. Then again the dual Tonga XT and re-brand theorists put their reputations on the line when it comes to GPU predictions, and then it starts to make sense how they don't want to be proven wrong. Also, I wouldn't discount the possibility that there are put holders/short sellers of AMD that would desire nothing more but for AMD to go bankrupt asap.
---
For those who still insist on air cooling, you'll have the option to buy open air-cooled cards. Those will be made with larger sized PCBs to accommodate the larger Sapphire Tri-X, Asus DCUII, MSI Lightning/Gaming style coolers. However, it's highly doubtful any of them will be able to compete with an AIO CLC beast.
EVGA Hybrid 980 AIO CLC tested by Jay:
* 1600mhz Boost with 0.87V bump over stock, all running @ 51*C, whisper quiet
Review
No air cooled card can touch this. It only gets better for the AIO CLC as power consumption rises.
-----
As far as medium sized cases having trouble fitting AIO CLCs, that's basically not true at all. Cases such as NZXT 440 for $100 or NZXT Noctis 450 can fit 3-4x 120mm AIO CLCs without issues.
https://www.youtube.com/watch?v=ZhRIrxiOBMU
Corsair Obsidian 350
Even a much smaller case can easily accomodate a 120mm AIO CLC and a CLC on the CPU.
Corsair A240
Corsair Obsidian 250D
MB: Asus ROG Impact
CPU: i7 4770K
CPU Cooler: H100i
GPU: XFX R 295x2
RAM: Corsair Vengeance Pro 2400 (16gb)
HD: Samsung Pro 512 x2 (Raid 0)
PSU: Corsair AX1200i
Maingear's mid-tower with 2x120mm rad for the CPU and 2x120mm AIO CLCs.
I guess some PC gamers just hate innovation and having options and others embrace it and move on with the times.
And they are using Tonga for the R9 380 OEM version. So how likely is it that they will introduce a much faster R9 370 AIB card which will be using less power than the R9 380 OEM card...
So your theory is what? That AMD will only release 3 new GPUs, R9 390/390X, 395X2, everything is just a 100% re-brand, or are you suggesting R9 380 = 285, 380X = Tonga XT, 390 = R9 290, 390X = 390X?