sandorski
No Lifer
- Oct 10, 1999
- 70,127
- 5,657
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A lot of people on this forum have extremely short memories or they just act that way. For example, some of them claim that AMD should have launched Fiji cards a long time ago at prices as high as possible and if NV's 980Ti/Titan X beat those cards, well not a problem, AMD could have lowered the prices when NV launched. The irony of this argument is that AMD did exactly that with a 7970 $550 but when $499 680 came out, AMD dropped prices about $50-75 2.5 months after its original launch. This very forum and many others online wents nuts, absolutely nuts and hysterical how AMD flopped, how they overpriced the flagship part milking early adopters, blah blah blah.
Yet today, we hardly see the same reaction from the same people wrt to Titan X vs. 980Ti, yet NV just wiped out $350 of value from the Titan X in 2.5 months. Can you imagine if AMD did that? We wouldn't hear the end of it on these forums if AMD launched Fiji XT January 1, 2015 for $850 and then 980Ti tied it at $650 and AMD had to lower prices $200-250. :whiste:
With AMD having all the prices of NV's product stack, and possibly the rumoured GTX960Ti that might launch soon at $249, AMD is in a pole position to dictate price/perfomance at launch and do to Maxwell what NV did with Kepler's 660Ti/670/680 cards. AMD can undercut every single NV card by $50 or offer 5-10% more performance for the same price and NV's entire stack looks overpriced.
Prime targets will be 750Ti/960/980 because each of those cards is garbage when it comes to price/performance. With the right marketing launch strategy, those 3 cards can be made entirely irrelevant by new AMD cards. The question is does AMD have a new marketing plan in place to talk about how people buy Gaming graphics cards for games? If AMD delivers full HVEC 4K decoding/encoding hardware support in the budget range, 750/750Ti are seriously jeopardized. 960 is such a poor value, it should be easy to dethrone it with an unlocked 285. 980, not much needs to be said about it. A $499 3500 shader Fiji or a 10% faster R9 390X for $399 should make a $499 980 a bad buy.
AMD certainly is in a good position, but could drop the ball. Most Posters here would run the company into the ground though within a year.
I'm hoping that they are Performance competitive at every level and bring a few new features that are attractive in themselves. Nvidia without a doubt has some more Ti cards they can release if need be, so who knows who will win this cat and mouse game.
Regardless, it's an exciting time right now with Video Cards.