So, here's my prediction. I think it works well with most credible leaks so far.
I think that there is a Fiji card that just "underperforms" the 980Ti, but that one is not the full Fiji. I can't find it now, and this thread is way too long to look through (tried searching to no avail), but there was a rumour that Fiji XT or however they'll call it, the WCE, will be sold by AMD. Now, I'm not sure if that means that they'll sell it directly to consumers (I highly doubt that), or just to the AIB's but as a complete product and not as a die (more plausible to me), but that means that there's a very good chance that AIB's haven't seen it yet. So, all performance leaks (including the one from last year) are correct and true, to the best die they have - Fiji Pro. In that case, a second tier card that basically performs as the top card from NV, while (hopefully, going by history) being cheaper makes a lot of sense. This leaves a lot of space for Fiji XT to outperform TX by a lot. Especially if all of the die calculations and measurements are true, we might see a huge difference between the Fiji XT WCE to the second tier one. That would also explain the price gap being so large - it will be for a lot of performance. I don't know if it'll be as fast as the R9 295X2 (but one can dream ), but has a good chance of getting close. I think that when AMD say that they are making the fastest GPU on the planet, they are hinting at the 295X2 and not TX.
As for why they are not leaking anything, well I think it is clear. As long as nothing is concrete, especially if the card is that good and outperforms the TX by that much (say 20-35%), why would they give NV a chance to prepare? If I had something like this, I'd want to catch my competitor with their "pants down" staring aimlessly at the benchmarks in disbelief. I wouldn't want to let them have a prepared statement or reaction. I wouldn't want to give them any chance to do anything. And keeping all of the manufacturing for themselves (as in the rumour I mentioned earlier), they can make sure there are no leaks, as only they know (because only they have the complete product and can test it).
All in all, I think we are seeing a new AMD here. One that plays to win and not plays to be a second fiddle. I think (hope?) that Lisa Su is the right person and has a vision on how to do this.