[WCCF] New AMD Desktop FX-Series Processor is Incoming

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Cookie Monster

Diamond Member
May 7, 2005
5,161
32
86
Marketing isn't only about the advertising you see in websites and newspapers, but about customer profiling, market trends, TAM, the whole deal. Marketing in AMD's case has influence in the definition of the very scope of a given project. AMD failed not only because they engineered a poor product compared to Intel, but because some of the drivers in the scope were dissociated of some very important market trends. So yes, AMD marketing sucks, and because of that so do their products.

That said, the guys advertising for AMD are a rare, special breed. Those guys make AMD products look even worse than they are.

Pretty much this. Marketing can really sway how the final product shapes up to be. A source of frustration for engineers.
 
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NostaSeronx

Diamond Member
Sep 18, 2011
3,689
1,224
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Wow, that would be so sad.
Well it actually depends on what AMD does.

If it comes with a new moniker but is just a rebranded FX-9370/FX-9590. It leads to why did AMD change the moniker.

In any case, this is just a refresh potentially leading to the 50h-6Fh models sweep next year. Get rid of all the stock of decaying Piledriver and Steamroller processors. Flush it with Excavator that just happens to be on new sockets. That may or may not support the next-gen x86-64/ARM custom µarchitectures as well.
 
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crashtech

Lifer
Jan 4, 2013
10,556
2,139
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Somewhere I read a rumor that AMD was doubling the FPU count in their next desktop release, but that seems impossibly far-fetched. Pretty sure the module design is too baked-in to change that radically. If only, though.
 

SlowSpyder

Lifer
Jan 12, 2005
17,305
1,001
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The million dollar question is why they are not trying to make an enthusiast CPU with a TDP less than 100w that doesn't guzzle power. Where is AMD's 4770? Its 2014. Its getting to the point where AMD will never catch up.

I think they are, from what I remember on one of their fairly recent road maps, it showed that Excavator was supposed to be a 65 watt part on the high end. I'm not sure what you mean by asking where is AMD's 4770. They certainly have an uphill battle against Intel, but have some promising technology and seem to be making fairly competent moves in a much more proactive way than they have in the past where they always seemed to be in a reactionary mode. I don't know if they'll ever catch up with Intel in absolute performance or efficiency, as I said that'a an up hill battle. But I think AMD would be pretty happy if they could get things to a similar level of competition and they have with Nvidia. AMD's top GPU typically behind by a bit compared to Nvidia's highest end silicon, but close enough to make potential buyers think about which one to go with while still selling them without having to totally drop the prices to the basement to do so.
 

NostaSeronx

Diamond Member
Sep 18, 2011
3,689
1,224
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The physical module was slightly redesigned and there were some upgrades. Any upgrades were big on software but small on hardware.

This should help for comparisons.
https://farm4.staticflickr.com/3916/14484878262_bd6479af70_o.png
https://farm4.staticflickr.com/3873/14484885834_1bc3e8a2ee_o.png

The VSS gating footer is in the top left in Piledriver. The VSS gating footer for Steamroller is in the bottom right in Steamroller.

This images are not to scale. Everything other than the VSS gating footer is in the same place.

Some of those who have followed me. This is my big correction I was wrong, sorry. I did a per unit inspection from Piledriver to Steamroller.

L2 is the large unit on the left.

The resonant mesh segmentation from Piledriver to Steamroller;
Front-end -> Front-end
Cores -> Cores + LD/ST
LD+ST+Misc -> Misc
FPU -> FPU

The unit that is inside the module that is on the left is the L2 interface.
 
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Homeles

Platinum Member
Dec 9, 2011
2,580
0
0
Somewhere I read a rumor that AMD was doubling the FPU count in their next desktop release, but that seems impossibly far-fetched. Pretty sure the module design is too baked-in to change that radically. If only, though.
Don't see why you couldn't. I don't know if that really would fix things, though. They're doubling the width, which honestly isn't too different.
This should help for comparisons.
They really couldn't have released a worse die shot if they tried. Actually, they could if they went the Nvidia route and released fake die shots...

Maybe if I win the lottery, I'll go crack open a Kaveri package and take a picture myself.
 
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NostaSeronx

Diamond Member
Sep 18, 2011
3,689
1,224
136
Don't see why you couldn't. I don't know if that really would fix things, though. They're doubling the width, which honestly isn't too different.
AMD has left the foundation for increased units with Steamroller. While Steamroller itself does not have increased units. 28-nm SHP to 20-nm LPM is going to be a full node shrink. 2.41 billion to <4.8 billion transistors and an even more blurry die shot.
They really couldn't have released a worse die shot if they tried. Actually, they could if they went the Nvidia route and released fake die shots...

Maybe if I win the lottery, I'll go crack open a Kaveri package and take a picture myself.
It is actually pretty clear now after staring at it for six months. I shouldn't have been comparing it with "Super Piledriver."
 
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Homeles

Platinum Member
Dec 9, 2011
2,580
0
0
AMD has left the foundation for increased units with Steamroller. While Steamroller itself does not have increased units. 28-nm SHP to 20-nm LPM is going to be a full node shrink. 2.41 billion to <4.8 billion transistors and an even more blurry die shot.
The issue is that they photographed the die with (some of) the upper metal layers on.
 

tential

Diamond Member
May 13, 2008
7,355
642
121
I think they are, from what I remember on one of their fairly recent road maps, it showed that Excavator was supposed to be a 65 watt part on the high end. I'm not sure what you mean by asking where is AMD's 4770. They certainly have an uphill battle against Intel, but have some promising technology and seem to be making fairly competent moves in a much more proactive way than they have in the past where they always seemed to be in a reactionary mode. I don't know if they'll ever catch up with Intel in absolute performance or efficiency, as I said that'a an up hill battle. But I think AMD would be pretty happy if they could get things to a similar level of competition and they have with Nvidia. AMD's top GPU typically behind by a bit compared to Nvidia's highest end silicon, but close enough to make potential buyers think about which one to go with while still selling them without having to totally drop the prices to the basement to do so.

When someone asks "Where is AMD's 4770?" you then proceed to compare this situation to AMD vs Nvidia in the top end GPU market.

Except in the Top End GPU Market, we're talking about $600+ GPU cards.

The 4770k is no where near that price range. The situations are not really parallel at all.
 

SK-D007

Junior Member
Jun 20, 2014
13
0
0
hey Guys.. Any idea when the new FX is expected to release ? since inlet H-E date confirmed sep 2014 release...

will AMD delay to know what inlet H-E is capable of or would they just release ?

Need a good CPU badly have the money but cant buy as i am not able to make up my mind and currently stuck with 955BE and 280x.. man this really is bad.. why can they leak some good info ()
 

Idontcare

Elite Member
Oct 10, 1999
21,118
59
91
I think they are, from what I remember on one of their fairly recent road maps, it showed that Excavator was supposed to be a 65 watt part on the high end. I'm not sure what you mean by asking where is AMD's 4770. They certainly have an uphill battle against Intel, but have some promising technology and seem to be making fairly competent moves in a much more proactive way than they have in the past where they always seemed to be in a reactionary mode. I don't know if they'll ever catch up with Intel in absolute performance or efficiency, as I said that'a an up hill battle. But I think AMD would be pretty happy if they could get things to a similar level of competition and they have with Nvidia. AMD's top GPU typically behind by a bit compared to Nvidia's highest end silicon, but close enough to make potential buyers think about which one to go with while still selling them without having to totally drop the prices to the basement to do so.

Two things work in AMD's favor in the GPU battle with Nvidia that are simply not available to work in AMD's favor against Intel.

The first thing being "process tech normalization", since both Nvidia and AMD are fabless entities that use the same foundry for their GPUs there is no process technology enabled differentiation between their products.

The second being software, as in video drivers, wherein AMD has control over enabling the latest hardware advances incorporated into their GPU hardware and optimizing the performance from them by virtue of being responsible for pumping out new drivers as fast as they desire.

They don't have that kind of leverage with Microsoft or software development companies as they do with game developers and their internal driver team.

These two differences are key IMO in determining AMD's fate in the discrete GPU market competition with Nvidia versus the CPU market competition with Intel.

There is a chance that AMD won't suffer similar disadvantages with their ARM CPU offerings, since the competition in that market are also fabless and don't have a process tech advantage against AMD in that regard.
 

Techhog

Platinum Member
Sep 11, 2013
2,834
2
26
So, this is probably going to be a supercharged Kaveri Athlon? That would be the insult to end all insults to AMD fans.
 

BUnit1701

Senior member
May 1, 2013
853
1
0
Dead as in "no more new CPUs", not dead as in not for sale.

Tell that to the motherboard makers who are releasing new AM3+ SKUs, one just last week. I find it hard to believe there is enough demand for existing CPUs to prompt new motherboards.
 
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