[ Wccf Tech ] GTX TITAN-X To Be Priced at $1350 MSRP

[RussianSensation]

I think we have to realize that the Titan brand is a semi-pro CUDA developer/scientific non-professional applications product. NV raising the price to $1350 or $1500 is still a discount for this person from not having to pay $3000+ for a Tesla product. We just need to stop looking at Titan series as gaming cards. Think of them more as semi-pro compute cards and the price no longer matters to us because the card for gaming no longer matters to us.

We can use its performance to roughly gauge GM200's gaming product scores and overclocking but I think given what happened with Titan vs. 780/780Ti, most gamers now will keep waiting for the consumer line of R9 390X/GM200 products. IF we stop considering the Titan series of cards as gaming products, then even if NV prices them at $1500-2000, they will satisfy some customers for whom it's still cheap/affordable and not alienate gamers. For someone who does a combination of gaming + semi-pro compute/research work, then I suppose the Titan X will still be "a bargain" at $1350.

What's more interesting here is seeing a trend of NV raising prices:

GTX680: $499
GTX980: $549

Titan: $999
Titan X: $1350 (?)

That is what's concerning in regard to future pricing for GTX780/780Ti successors via GM200 consumer products. Ideally I don't think many high-end gamers would like it if GTX1080 (780Ti successor) went from $699 to $799-849. If NV raises the price for Titan X but it has little affect on their consumer GeForce products, then it doesn't affect us gamers. If anything, I'd rather NV raise prices on professionals, semi-pros and enterprise owners with Tesla/Quadro cards and keep GeForce affordable.

 

[5150Joker]

I think we have to realize that the Titan brand is a semi-pro CUDA developer/scientific non-professional applications product. NV raising the price to $1350 or $1500 is still a discount for this person from not having to pay $3000+ for a Tesla product. We just need to stop looking at Titan series as gaming cards. Think of them more as semi-pro compute cards and the price no longer matters to us because the card for gaming no longer matters to us.

We can use its performance to roughly gauge GM200's gaming product scores and overclocking but I think given what happened with Titan vs. 780/780Ti, most gamers now will keep waiting for the consumer line of R9 390X/GM200 products. IF we stop considering the Titan series of cards as gaming products, then even if NV prices them at $1500-2000, they will satisfy some customers for whom it's still cheap/affordable and not alienate gamers. For someone who does a combination of gaming + semi-pro compute/research work, then I suppose the Titan X will still be "a bargain" at $1350.

What's more interesting here is seeing a trend of NV raising prices:

GTX680: $499
GTX980: $549

Titan: $999
Titan X: $1350 (?)

That is what's concerning in regard to future pricing for GTX780/780Ti successors via GM200 consumer products. Ideally I don't think many high-end gamers would like it if GTX1080 (780Ti successor) went from $699 to $799-849. If NV raises the price for Titan X but it has little affect on their consumer GeForce products, then it doesn't affect us gamers. If anything, I'd rather NV raise prices on professionals, semi-pros and enterprise owners with Tesla/Quadro cards and keep GeForce affordable.

Nobody would like continued price increases but with AMD not being competitive with a new efficient architecture, that's what happens. People are prone to marketing fluff, they don't care if last year's 290 is a great value for the dollar, what they like is NEW and that's what NVIDIA keeps offering while AMD twiddles its thumbs. We still don't know when 380X will be released or even what it really brings to the table. AMD's problem is they lack excitement and they could easily bring that by leaking details here and there. Hell maybe even hire a few shills to do it for them - PR is half the battle.

 

[Lepton87]

Nice, I already put aside some change, two or three at launch for me!

ps. isn't the Titan useless to most professionals because of not having ECC RAM?
ps.2 I sure hope they make a decent PCB this time and controllable voltage at launch! Some FC waterblock is also a must.

 

[Aikouka]

Its not even about the money to me. I'm sending my old Titan to a fellow Ater free of charge. It's a principle thing. I felt like I was kicked in the nuts when they dropped the 780ti. Not again.

I don't get the complaints about the Titan cards. They were released as "prosumer cards" -- i.e. somewhere in between the Quadro and the GeForce lines. They're good for gaming, but still maintain the FP crunching capability. The problem is that most people didn't care... they wanted the fastest card, and if I remember correctly, NVIDIA had a shortage of Big Kepler back then and couldn't even keep the Titan supply up. This meant that bringing a prosumer and consumer cards at the same time would've meant absolutely dreadful supplies of each! ...it would also mean far less money for NVIDIA since the Titan cards (just like Quadros) have higher MSRPs.

Now, it probably would've been nice of them to at least announce their intention of bringing a consumer-level Big Kepler product (what was eventually the 780 Ti). If they did that, then people could've decided to wait for the more "fiscally-reasonable" solution.

Personally, I'm waiting for the release of the consumer-level GM200-based card.

 

[Railgun]

Except we have an actual Titan owner in here also complaining. What's ridiculous is that you actually believe what you're saying. I assure you, if we were provided with a $500 Titan, you'd see a whole lot more cheers than frowns.

I own two. I'm not complaining. If you bought these and are complaining, then you 1), don't have any idea what you bought and 2) bought them for the wrong reason. I've maintained, and still do, these are not pure gaming cards. Marketing be damned. Enthusiasts should know better.

 

[bystander36]

The Titan sold quite well, by their surprise. I wonder if people will learn from their past Titan expenditures this time around?

 

[cmdrdredd]

I own two. I'm not complaining. If you bought these and are complaining, then you 1), don't have any idea what you bought and 2) bought them for the wrong reason. I've maintained, and still do, these are not pure gaming cards. Marketing be damned. Enthusiasts should know better.

I figured more people had your understanding of them. Dunno...but it seems that most people complaining about the price wouldn't even be buying a $500GPU either. I don't know why they complain, do they want Nvidia to give away their premium unicorn cards for $400 or something?

 

[RussianSensation]

Nobody would like continued price increases but with AMD not being competitive with a new efficient architecture, that's what happens.

AMD gave the market HD4870 for $299, HD5850/5870 for $369-379 6 months ahead of Fermi. That's damn competitive but NV users didn't switch. Then an unlocked HD6950 2GB followed, still nothing. Then bitcoin mining was on fire where one could get 4x HD7970s and each of those would pay for itself and make $ too. Still, NV continued to gain market share. AMD's 7970Ghz also held the performance crown since June of 2012 all the way until the Titan but people still bought a 680 2GB, despite it being more expensive and being VRAM limiited.

People are prone to marketing fluff, they don't care if last year's 290 is a great value for the dollar, what they like is NEW and that's what NVIDIA keeps offering while AMD twiddles its thumbs.

Now you are getting it, but it also shows the irrationality of the average PC gamer who buys NV - like spending $200 for a 960 when an R9 290 is $50 more, 45-50% faster, double the VRAM. So just because a product is "old" doesn't mean it's bad. There are some old speakers or headphones that blow some new stuff out of the water. 10 year old Sennheiser HD650 are better than anything Beats makes at any price.

We still don't know when 380X will be released or even what it really brings to the table. AMD's problem is they lack excitement and they could easily bring that by leaking details here and there. Hell maybe even hire a few shills to do it for them - PR is half the battle.

You would risk cannibalizing the sales of your existing product line. Nokia told us how they are abandoning Symbian in favour of Windows and before they got Windows phones out, their Symbian sales tanked. If AMD goes out and tells you by April 15, 2015, they will have a card that blows a 290X away for $299, who is going to buy an R9 290X for the next 3 months?

If AMD leaks new details on the architecture and so on, that would be OK. Chances are though any leaks of such nature would be ignored or missed by the mainstream gamer. What AMD needs is to beat GM200 with R9 390X to make a statement but 1 generation of having the performance crown won't be enough either.

 

[96Firebird]

They don't risk cannibalizing their own sales as much as they can delay/cut sales of their competitor's product. AMD has no problems promoting upcoming, unreleased products, as seen with Mantle, Freesync, etc...

If they want to stop the bleeding, they need to throw a bone to get buyers excited.

 

[VirtualLarry]

To think, I *just* upgraded, to a pair of 7950 cards, for $130 ea. My previous card purchases were two 7790 1GB cards for $130 ea, and seven GT630 Kepler cards for $35 ea. Prior to that, in 2008-2009 era, I picked up four HD4850 512MB cards for $150 ea. Oh, can't forget my two Gigabyte WindForce OC GTX460 1GB cards. Those were some of my favorites. I paid $180 ea for those.

Nvidia, by raising prices, is just alienating customers like me. I don't ever want to pay more than $200 for a video card. (Or a CPU for that matter.)

 

[tweakboy]

600 dollars each or what ?

 

[RussianSensation]

^In hindsight those 7950s at $130 were a great deal. 960 gives 1GB less VRAM and asks 50%+ more $ for just 13% more performance.

And it's not like the 30-35W of power difference between a 7950 and a 960 is a deal breaker.

---

Anyway, NV can really charge $1500-2000 for the Titan X imo because many people will not be fooled again to think that's the top NV gaming card of that generation. That would leave most people buying the Titan X as those that really need the additional features and NV could easily exploit that need.

 

[Erenhardt]

Just market it as a Pr0 card. Then every gamer will want one, so they can get Pr0 Sk1LLz NoScop3 720 eSL.

Professional card for professional gaming - worth all the $$$

 

[Pwndenburg]

Well, the bottom line is you can spin it any way you wish; but, the titan was the beginning of graphics card prices launching into the stratosphere. By that token, is the 580 a "semi-professional" card as well. Yes, I knew I was vastly overpaying at the time, but I also thought that would be the "halo" gaming card of the gen. Well, mistakes were made, I accept the blame for making them. 2/10 would not purchase again. Nvm, the 580 didn't have all the compute capabilities. Point remains, the raised the entry price by at least $250+ even if you waited for the freaking 780ti.

 

[Omar F1]

I think we have to realize that the Titan brand is a semi-pro CUDA developer/scientific non-professional applications product. NV raising the price to $1350 or $1500 is still a discount for this person from not having to pay $3000+ for a Tesla product. We just need to stop looking at Titan series as gaming cards. Think of them more as semi-pro compute cards and the price no longer matters to us because the card for gaming no longer matters to us.
.

Now that does make a sense, thanks for clarifying.
As for the price-increasing trend, lets not forget the continuous rise in costs and complexity of the products.
But honestly, I still feel guilty for buying the 980! I guess it would be a total disaster if we lose AMD someday.

 

[Omar F1]

AMD gave the market HD4870 for $299, HD5850/5870 for $369-379 6 months ahead of Fermi. That's damn competitive but NV users didn't switch. Then an unlocked HD6950 2GB followed, still nothing. Then bitcoin mining was on fire where one could get 4x HD7970s and each of those would pay for itself and make $ too. Still, NV continued to gain market share. AMD's 7970Ghz also held the performance crown since June of 2012 all the way until the Titan but people still bought a 680 2GB, despite it being more expensive and being VRAM limiited.
.

Agree completely, personally I owned a 4870 then a 6950 later and both were a great value for the price.
I guess ATI had provided more best-price/value products than Nvidia.

 

[therealnickdanger]

But honestly, I still feel guilty for buying the 980!

I was worried about that, so I bought the 970 instead. I'll only regret it if the 380X is $399.

 

[exar333]

Not sure if serious...but if true, will participate in the "F5 olympics" and try to nab as many of these suckers as I can at launch.

Completely serious.

I grabbed 4 Titans the first time around and re-sold 3 of them for about $1000 (total) in profits. Funded my next CPU, GPU and MB purchase.

The last one I sold to a AT member for cost, rather than return it, so they could get one.

 

[imaheadcase]

No one would say that, if it was $500 it would be highly praised.

The point is they would though. You would have some nutcase posting benchmarks saying "$500 is to much, because it runs hotter than this card, even if its %30 faster" Or some other bull. It happens in every thread about cards, people nitpick over trivial things.

They really do nitpick over nothing. Russiansensation does it all the time. lol


Member callouts will not be permitted here.

-Rvenger

 

[RussianSensation]

Completely serious.

I grabbed 4 Titans the first time around and re-sold 3 of them for about $1000 (total) in profits. Funded my next CPU, GPU and MB purchase.

The last one I sold to a AT member for cost, rather than return it, so they could get one.

Love hearing stories like that. Did you keep hitting F5 at 12:00AM on Newegg when it went online? How did you know when the card would be available for sale exactly? :thumbsup:

 

[Grooveriding]

Love hearing stories like that. Did you keep hitting F5 at 12:00AM on Newegg when it went online? How did you know when the card would be available for sale exactly? :thumbsup:

As I recall the Titan didn't really have an orchestrated launch like most cards. There were reviews prior to availability and they just started popping up. I bought two on a whim when I was browsing newegg and saw them in stock.

I think nvidia has jumped the shark here, maybe having the same loon who thought they could sell TitanZ cards for $3000 in charge of pricing. After exchange and taxes one of these would run about $1800 CAN. At $3600 CAN I'd be more inclined to get a nice suit or just leave the money in the bank. GPUs are not worth that much to me for the relatively short time I have them, this price passes the threshold of what I think a GPU is worth, even if it is really fast. I'll pass on these cards if this price is accurate and wait for the inevitable DP disabled versions.

Most important to me as well will be if these cards are cut down chips like the Titan was... For this price I'd hope you are getting the whole chip. I don't believe anything from wccf though, it's almost always nonsense.

 

[exar333]

Love hearing stories like that. Did you keep hitting F5 at 12:00AM on Newegg when it went online? How did you know when the card would be available for sale exactly? :thumbsup:

It was actually quite odd. The cards were released in small qualities, here and there over the course of the first 4-6 weeks. I grabbed most from EVGA, but I did get an Asus as well. As all were reference, buyers didn't really care which brand, only the core clock was important.

 

[2is]

I own two. I'm not complaining. If you bought these and are complaining, then you 1), don't have any idea what you bought and 2) bought them for the wrong reason. I've maintained, and still do, these are not pure gaming cards. Marketing be damned. Enthusiasts should know better.

Wasn't talking about you

I figured more people had your understanding of them. Dunno...but it seems that most people complaining about the price wouldn't even be buying a $500GPU either. I don't know why they complain, do they want Nvidia to give away their premium unicorn cards for $400 or something?

Wasn't even about price. The person I'm referring to (and there have been two in this thread) was upset that they dropped 1K on a Titan and NVidia released 780Ti a couple months later that was a better gaming card at a significantly lower cost. I find it hard to believe any Titan owner wouldn't be a little miffed about that.

As for the people complaining. My 680 was $500 when I bought it, and I have two of them. Which posts in this thread gave you the impression that those complaining about price wouldn't spend $500 on a premium GPU? I'm curious what you're basing that on, if anything at all.

 

[atticus14]

I see a lot of naysayers, but the hype hasn't started yet. Once one breaks the others may get jealous

When people see those cards go out of stock, their mindsets change quickly and it becomes desired.

 

[x3sphere]

Not sure if serious...but if true, will participate in the "F5 olympics" and try to nab as many of these suckers as I can at launch.

I have no idea how he managed that tbh, I sold my Titan about a month after buying it and prices were around $950-1200 on eBay. The listings going for around $1200 were the Superclocked/Signature model from EVGA which had a higher MSRP also... don't remember exactly what it was, but around $1100-1200.

I regretted buying the Titan so I most definitely won't get this one.