[WCCF/Videocardz] Nvidia is prepping a new GK110 GPU - GTX Titan Ultra coming soon

[lopri]

What is the difference between this and regular Titan? Higher clocks? Faster memory sticks?

 

[Elfear]

What is the difference between this and regular Titan? Higher clocks? Faster memory sticks?

2880 cores vs. 2688 in the regular Titan. Looks like slightly higher clocks too. Doesn't look like the Ultra would be that much quicker from rumored specs.

 

[Keysplayr]

Actually, unless I missed it, there isnt ANYTHING that says a GTX TITAN ULTRA is coming soon. It says K40. A Tesla professional workstation card. Please show me where it says that a Titan Ultra is coming.

 

[boxleitnerb]

It wouldn't be out of the question. GeForce GTX Atlas anyone?
Atlas was a titan in Greek mythology.

 

[Keysplayr]

It wouldn't be out of the question. GeForce GTX Atlas anyone?
Atlas was a titan in Greek mythology.

Oh absolutely I agree. It is a possibility. It's just the thread title is misleading as if there were some sort of announcement.

 

[krumme]

The problem with perf per mm2 is when it doesnt correlate at all to a better perf per dollar. 770 is a prime example of that.

I know that 770 as it is is very bad value compared to 7970ghz edition from consumer perspective. I dont know why nv gets all the support in reviews. Its [redacted] value as it stands but so is the rest of the portfolio. Thats the value of the best brand. But the point stands. Nv can easily lower the price on 770 30% and still have solid profit. Amd would have no response to that because the 280 is worse perf/ mm2. 770 is superior tech.

Profanity isn't allowed in the technical forums.
-- stahlhart

 

[SiliconWars]

What's stopping them from doing this? Do a limited <1K card run on the full die costing >$1K, get the tech sites to review and put it back at the top of the charts then ignore any questions as to why they've sold out.

Surely nobody believed this isn't going to happen. It's one reason why AMD should have gone with a bigger ~550mm2 die and a slam dunk win.

 

[Keysplayr]

What's stopping them from doing this? Do a limited <1K card run on the full die costing >$1K, get the tech sites to review and put it back at the top of the charts then ignore any questions as to why they've sold out.

Surely nobody believed this isn't going to happen. It's one reason why AMD should have gone with a bigger ~550mm2 die and a slam dunk win.

In your opinion, why would there be a less than 1K run?

 

[Erenhardt]

I know that 770 as it is is very bad value compared to 7970ghz edition from consumer perspective. I dont know why nv gets all the support in reviews. Its [redacted] value as it stands but so is the rest of the portfolio. Thats the value of the best brand. But the point stands. Nv can easily lower the price on 770 30% and still have solid profit. Amd would have no response to that because the 280 is worse perf/ mm2. 770 is superior tech.

Why would they? People are looking for ways to justify the price of 770. Most of the reasons are:
*better performance than 7970,
*better SLI support - I might get second card later, when needed,
*It's better,
*I want it,
*PhysX and CUDA, thou I play minecraft only.
If consumers are looking for ways to justify spending more money for the same, your marketing team can go on vacation.

You can often find posts where people declare they going to upgrade to Maxwell. And when AMD is going out with pre-order, the same people are widely confused.

 

[Keysplayr]

I know that 770 as it is is very bad value compared to 7970ghz edition from consumer perspective. I dont know why nv gets all the support in reviews. Its [redacted] value as it stands but so is the rest of the portfolio. Thats the value of the best brand. But the point stands. Nv can easily lower the price on 770 30% and still have solid profit. Amd would have no response to that because the 280 is worse perf/ mm2. 770 is superior tech.

770 is priced to sell. If it wasn't selling, the price would fall to a level where the sales pick up to acceptable levels. The demand is there obviously, so it isn't going to budge.

 

[Keysplayr]

Why would they? People are looking for ways to justify the price of 770. Most of the reasons are:
*better performance than 7970,
*better SLI support - I might get second card later, when needed,
*It's better,
*I want it,
*PhysX and CUDA, thou I play minecraft only.
If consumers are looking for ways to justify spending more money for the same, your marketing team can go on vacation.

You can often find posts where people declare they going to upgrade to Maxwell. And when AMD is going out with pre-order, the same people are widely confused.

^ WTH is this BS statement dude. "Minecraft" REALLY?
KEEP IT REAL......... It's NOT hard.

Bullet list 1,2 and 5 (sans minecraft reference) are right on the money though.

After the frame pacing, runt fiasco Tech Report started, AMD has quite a bit of ground to make up as far as earning public trust. They will eventually, and I believe AMD is on the right track, but it takes time.

 

[Erenhardt]

770 is priced to sell. If it wasn't selling, the price would fall to a level where the sales pick up to acceptable levels. The demand is there obviously, so it isn't going to budge.

True. Market decides, and it decided that this is the right price for the card.
Thankfully one can choose a market. You can choose value or you can choose nvidia.

^ WTH is this BS statement dude. "Minecraft" REALLY?
KEEP IT REAL......... It's NOT hard.

Bullet list 1,2 and 5 (sans minecraft reference) are right on the money though.

This is what I see on regional PC-hardware oriented forum.

 

[imaheadcase]

No one cares about valve when they are buying a high end gaming card is why. They want performance, that is what it always comes down to. If you can't afford higher end cards, don't complain about the price they are.

I have no problems dropping $600-1k for a gaming card, makes no difference to me. As it should not make any difference to someone who can only afford at $300 card.

Computer hardware is not something you save up to buy, you buy what you can afford not what the performance is.

 

[raghu78]

770 is priced to sell. If it wasn't selling, the price would fall to a level where the sales pick up to acceptable levels. The demand is there obviously, so it isn't going to budge.

Nvidia's price cuts are happening. the first round is official and starting tomorrow. the others will most probably be on Oct 16th after the R9 290 series launch. Nvidia might have a GTX 770 Ti based on a 1920 cc GK110 SKU to compete with R9 290 at USD 450 and the GTX 770 will get a push down to USD 350.

http://www.hardwarecanucks.com/news...rices-of-gtx-660-gtx-650-ti-boost-gtx-650-ti/

http://wccftech.com/nvidia-planning...x-titan-geforce-gtx-780-geforce-gtx-770-gpus/

http://wccftech.com/nvidia-possibly...70-ti-midrange-cards-tackle-amd-r9-r7-series/

 

[Erenhardt]

No one cares about valve when they are buying a high end gaming card is why. They want performance, that is what it always comes down to. If you can't afford higher end cards, don't complain about the price they are.

I have no problems dropping $600-1k for a gaming card, makes no difference to me. As it should not make any difference to someone who can only afford at $300 card.

Computer hardware is not something you save up to buy, you buy what you can afford not what the performance is.

That explains the massive outcry that upcoming, fastest, possibly $700, single GPU AMD card caused, NOT

 

[SiliconWars]

In your opinion, why would there be a less than 1K run?

Because they'll get a lot more for the same cards badged as Quadro's.

 

[Keysplayr]

Because they'll get a lot more for the same cards badged as Quadro's.

Same holds true for current Titan, no? But I believe there isn't any shortage of them.

 

[Teizo]

I know that 770 as it is is very bad value compared to 7970ghz edition from consumer perspective. I dont know why nv gets all the support in reviews. Its [redacted] value as it stands but so is the rest of the portfolio. Thats the value of the best brand. But the point stands. Nv can easily lower the price on 770 30% and still have solid profit. Amd would have no response to that because the 280 is worse perf/ mm2. 770 is superior tech.

Outside of the HIS model, how is the GTX 770 for $399 such a bad value over the 7979 GHZ? The extra memory is not all that important right now unless you use high AA @ 1600p or large game mods.

http://www.newegg.com/Product/Produc...0GHz%20Edition

 

[Grooveriding]

Outside of the HIS model, how is the GTX 770 for $399 such a bad value over the 7979 GHZ? The extra memory is not all that important right now unless you use high AA @ 1600p or large game mods.

http://www.newegg.com/Product/Produc...0GHz%20Edition

Because a 1Ghz 7970 is $130 less for the same performance. And it comes with 3 free games.

If I was buying in that performance bracket there is no way I would touch a 770. The card is a huge rip-off considering the pricing on the 7970. It would be like buying a Titan instead of a 780 Classified. Pay significantly more for the same performance... foolish.

 

[Elfear]

Outside of the HIS model, how is the GTX 770 for $399 such a bad value over the 7979 GHZ? The extra memory is not all that important right now unless you use high AA @ 1600p or large game mods.

http://www.newegg.com/Product/Produc...0GHz%20Edition

Because of cards like these.

$270-290 for cards that boost to 1000-1050Mhz. That makes the 770 a very poor value especially when you consider the extra Gb of vram and the fact they perform within 1-3% of each other (i.e. on par).

 

[raghu78]

Because of cards like these.

$270-290 for cards that boost to 1000-1050Mhz. That makes the 770 a very poor value especially when you consider the extra Gb of vram and the fact they perform within 1-3% of each other (i.e. on par).

well said. :thumbsup: for people who are overclocking all that matters is a good cooling solution and unlocked voltage.

MSI HD 7970 TF3 runs at 1050 mhz and is selling for USD 300 + 4% off. thats USD 288. (268 after MIR).

http://www.newegg.com/Product/Produc...82E16814127732

Sapphire HD 7970 OC(1 ghz) for USD 310 (290 after MIR)

http://www.newegg.com/Product/Produc...82E16814121560

ASUS HD 7970(925 Mhz) for USD 310 and 7% off. USD 288. 268 after MIR.

its a nice clearance sale before R9 280X products hit on Oct 8th. :thumbsup:

 

[krumme]

Outside of the HIS model, how is the GTX 770 for $399 such a bad value over the 7979 GHZ? The extra memory is not all that important right now unless you use high AA @ 1600p or large game mods.

http://www.newegg.com/Product/Produc...0GHz%20Edition

There you have it guys. The value of a better brand.
Look how enormous the effect is on the profit for a company.
In NV and AMD case, the difference accounts for aprox 25% resale value. Thats more or less equal to 25% revenue difference. In a market with perhaps 10% profit. That difference can be between losing and having a very, very profitable company.
Ofcourse there is cost to maintain the brand - and eg. good oem relations and good shopfloor placement and sales training, but i hardly guess its more than 5-10% of revenue. Still at least 15% advantage.
It clearly shows that the absolutely best effect for selling GFX with a profit is better marketing and branding and not more engineering hours.

 

[BrightCandle]

No doubt in the market today Nvidia gets to make more profit at a similar performance. 7970 compared to 680 is doubly worse because AMD has a bigger die and more VRAM. AMD is almost certainly paying more to make a 7970 card compared to what Nvidia spends on making a 770. But profit margins for these companies are more likely 40% minimum, tech companies have significantly higher margin than other businesses.

I don't personally feel that Nvidia deserves that much of a price premium but its core engineering capabilities are better. Both companies are trying a lot of things but the recent history of AMDs cards has not helped their brand and the price difference has appeared after all the bugs have emerged. AMD got battered in this round with technical issues and its knocked their brand quite badly. I don't like the imbalance and I hope for better competition in the future but a titan ultra is just about the crown not about a volume of us able GPUs.

 

[DooKey]

I say bring on the GTX 790 at $1000, drop the Titan and GTX 690 to $750.

 

[RussianSensation]

Surely nobody believed this isn't going to happen. It's one reason why AMD should have gone with a bigger ~550mm2 die and a slam dunk win.

AMD has far higher transistor density than NV (6B in 424mm2 vs. 7.1B in 561mm2). You cannot have a 550mm2 AMD chip with their current approach. Their Hawaii chip will already draw enough power as it is. That's at least 2 reasons, not dealing with financial cost of fabbing such a large die, that wouldn't have allowed AMD to sell a 550mm2 Hawaii.