I think you a little confused. How outdated do you believe the Hawaii skus are? A 290X still offers performance near the GTX 970/980 while costing hundreds of dollars less. Seems like it was a solid design to me, lackluster reference cooler not withstanding. You really, really need to stop repeating this. Its flat wrong, no matter how many times you repeat it. The 290s have hit 200 repeatedly now, and for that price, its a steal. 970-ish performance for ~150 dollars less. 290X is usually ~250-300 dollars less than a 980 while offering 90% of its performance.
I have been recommending 290/290X for price/performance for many months, and well before 970/980 launched. That doesn't mean that AMD is not in a desperate need of a newer, more efficient architecture with some cool new features.
My view that 290/290X are outdated stems from these facts:
1. In the eyes of the consumer, a card that performs similarly but uses much more power is not preferred. GM204 has superior perf/watt here.
2. In the eyes of the consumer, a newer architecture brings more advanced features which are added bonuses. GM204 has HDMI 2.0 and MFAA, and despite questionable significant for 970/980 level of performance the DX12 checkbox. NV also had DSR earlier than AMD with Hawaii.
3. Major price drops on 290/290X and still most gamers picking up a new card now going for 970/980 show that in the eyes of the majority, while 290/290X can hang with 970/980, as an overall package the Hawaii cards are outdated.
4. The ability of many 970/980 cards to run at idle with no fans is a huge bonus. This enhances their green image, along with much lower quoted TDP. While more experienced gamers know that TDP does not always equate to real world power usage, the less informed gamer does equate TDP to actual power usage.
5. AMD still hasn't fixed their idle power usage when using multiple monitors. This is a pretty big deal for high-end enthusiasts running multiple monitors whether for productivity or gaming.
6. AMD's inability to have working CF in some recent titles like FC4 is a big determinant to their value proposition. Whether or not it's AMD's fault is almost irrelevant since the end user cannot use CF. They don't really care whose fault it is per say because at the end of the day the actual user experience matters. Small things like GeForce experience and more consistent SLI profiles are heavily favouring NV's SLI over AMD's CF, despite CF often showing superior frame time latency,
when it works. The negative PR associated with poor frame times of Hawaii is definitely sitting in the back of many NV users' minds, making them a lot more reluctant to consider jumping ship to AMD for a multiple card setup.
And I'm sure the 20nm 390X will be a nice bump from the 290X, especially with the hybrid Hydra cooler it'll likely launch with.
Whether or not it will be 20nm and use hybrid cooler, I don't know. But I agree with you that 390X should be a nice bump from 290X or AMD wouldn't have waited so long to launch 390X. I don't recall any AMD generation where they bumped performance less than 30%.
The reference cooler was the only real negative with the Hawaii GPU after all.
I would say the high power usage, even higher than Tahiti XT was a big negative since performance/watt is all the rage nowadays. Perf/watt and higher power usage also cost AMD design wins in the mobile dGPU space. Don't forget that there are more mobile dGPUs sold now than desktop parts so winning there is more important than winning on the desktop when it comes to sales and profitability. AMD hasn't been competitive in the mobile dGPU sales as far as design wins all the way back to Pitcairn. Essentially everything starting with 7970M and below was dead in the water, with low worldwide availability and in many cases pairing 7970M with anemic AMD APUs/CPUs in laptops -- a horrible strategy.
7970 to 7970Ghz wasn't much of a refresh either, slight OC on the 7970. You can do that on any 290X with a non-reference cooler. My Asus DCU2 card comes with a comparable OC from the factory.
Right, but the difference is AMD did it and it was factory warrantied overclock on 7970Ghz.
Asus Matrix 7970 had 1100mhz clocks, a whopping 19% higher than the original 7970. AMD didn't even attempt a 10% faster 290X despite 1 year passing. 7970Ghz was a quick refresh that came in June 2012 and provided
after-market 680-beating performance. If AMD had not released 7970 1Ghz editions, things would have been a lot tougher from a PR perspective.
With 7970Ghz cards clocked at 1.05-1.1Ghz, NV could not claim the flagship card lead until Titan dropped. OTOH, 290/290X launched way later than 780 and NV trumped 290X with 780Ti. 290/290X's momentum was subdued due to high prices as a result of mining and by fall 970/980 launched. Essentially for most of 290/290X's life, it was overshadows by NV's products.
It actually would have been very beneficial for AMD to release a 10-15% faster Hawaii around 970/980 launch if they knew they couldn't get 300 series out by early 2015. A lot of us thought 300 series might come out Q1 2015 but recent rumours indicate a later launch.
The 'green' movement in IT pisses me off sometimes. 3 generations of a product line and performance has remained static.
I fully respect performance/watt from a point of view that with better perf/watt, you can get a lot more performance as you keep scaling TDP. Also, you can fit much faster products in thinner form factors (GM204 in the mobile is an excellent product). However, when people who bought GTX200 and Fermi generations now suddenly start hyping up performance/watt as the greatest thing and make it sound like 70-100W of power differences on the desktop are like having a volcano inside the chassis, I just shake my head. Considering most of these same gamers never abandoning NV when HD4000-6000 series was more efficient, there is an obvious double standard. But what can you do....
Reading your comments in various threads, it seems AMD's primary problem isn't technology, but rather marketing. You've cut the performance of the 290/29)X drastically in your head, putting the 970/980 on some kind of pedestal.
It's because the average consumer isn't going to look at reviews of after-market 290 cards. They are going to see hot, loud and slow performing reference 290/290X cards in reviews and obviously 970/980 look amazing next to those turds. I fully realize that in real world benches, an after-market 290 and an after-market 970 are very close, which is even more impressive given the much better price/performance of the 290. However, the average consumer clearly doesn't see it that way which is why we have seen NV continue to gain market share with slow and underperforming 750Ti, but perf/watt sold it. I expect when AMD/NV release Q4 2015 results, NV will have gained a large amount of market share due to GM204. Also, keep in mind NV didn't even release the GM200 flagship cards which means NV hasn't revealed its trump cards yet. This puts additional pressure on 390/390X to deliver well beyond 980's level of performance.
In reality, the Hawaii parts cost substantially less than the Maxwell skus while offering performance thats only slightly behind.
It's mostly true for the US market, but not as much for the worldwide market. In Canada, 290/290X are a lot more expensive and I presume in many parts of the world, there isn't a large premium for 970. Certainly I don't see many places having crazy sales like $200-225 after-market 290 that the US enjoys.
Because AMD's cards are not viewed as favourably as NV's due to higher perceived noise levels and higher real world power usage, with less advanced features (no TXAA, MFAA, HDMI 2.0, full DX12 'box checkmark'), AMD is forced to sell a 438mm2 chip on a 512-bit PCB board for much lower prices than they would have liked. This is probably wiping out a lot of AMD's profit margin and I can't see anything good coming out of AMD's Q4 2014 earnings report this month. I actually expect the GPU division to perform very poorly, with the only bright spot being console APU sales.
I loathe to suggest a company focus more on their PR and marketing, but in AMD's case, I think its very important given the level of falsehoods and blatant misinformation that people like yourself keep repeating.
I don't think I am providing some misleading information when I state that for most gamers the 970/980 are far more appealing than 290/290X cards. Based on various forums, a lot of gamers are upgrading to these cards and seeing various 970/980 SKUs out of stock on Newegg/Amazon is probably a good indication that they are selling better than 290/290Xs. AMD does need to better market its products and that starts with having a good reference cooler and sending after-market factory pre-overclocked cards to reviewers in the same way NV does.
to this day gcn is the most efficient compute architecture in the world despite the chip beeing only 438mm² small. this is not too shabby.
http://fireuser.com/blog/announceme...er_w_amd_firepro_s9150_gpu_ranking_1_in_gree/
Even if that were true, compute comprises a niche segment of the PC gaming community and an even smaller one for laptop users.
I think you went too harsh on 290X here, probably because of the lack of personal experience with the card. Fully dynamic clock engine alone is a huge improvement, i still enjoy how stutter free and power efficient the card performs at variable clocks. And raw rendering power is still enough to run most games in 2.5k as long as you tune some overly costly things (generally any option that spikes GPU usage by 30-50% vs previous level of quality, good example - ultra lighting in MGS GZ at night) down.
290X is a good improvement over 7970/7970Ghz but less impressive when considering what NV accomplished in terms of perf/watt with mid-range GM204 vs. GK104. AMD cannot simply make a larger chip with the same underlying architecture as 290X or the power usage would be unacceptable. Hence why I make comments that AMD needs a major redesign of the GCN architecture. Thankfully they have already addressed some key areas of weakness with 285 as a testbed. Just imagine how would 290/290X look if NV had launched GM200 with 250-275W of power usage? Essentially we have AMD's current gen high-end competing with NV's next gen mid-range and losing to a 980, sometimes by 20-25% too. AMD cannot just aim to match 970/980 but they need to outright beat them in price/performance and absolute performance because sooner or later NV will unleash GM200. NV can also drop prices on GM204 and re-spin it by Summer 2015. It's not like 980 will remain at $550 for another year.