It appears they may be shooting to double performance over Maxwell. This may be Bermuda though which should be watercooled. Fiji will probably aim for efficiency.
I can't see this being the 380x. I think WCCFtech has it wrong here.
Don't you think that a 390x at 300W is a lot?
I can see a LOT of people disqualifying the card, irregardless of performance, due to the powerdraw.
It'd require many people to upgrade their PSUs (outside of the heavy enthusiast forum users) in order to run such a card.
It'd be quite interesting to see what would happen if AMD went all in on performance on the desktop 390x while had Fiji aiming at efficiency for a 380x.
I'd be happy if they at least publically state the TDP.
EDIT: You know what. I have been thinking of this and this is just speculation at this point. The reason AMD is possibly going with a 300w TDP is because they want to market the card as a 4k gaming single GPU. They are probably trying to squeeze every last drop of performance within the 300w TDP.
Would people purchase it though? I mean rather, would Nvidia owners here currently seriously consider a 300W single GPU capable of 4k gaming that's a MASSIVE increase over their GTX 970/980? Whether or not we even have 4K monitors is irrelevant even, with VSR/DSR.
Could this be enough for AMD to gain the efficiency, and GPU crown in one fell swoop? Or will it massively backfire on them with high end users refusing to use a massive power draw card like that, and the efficiency card suffering due to poor marketing (lets be real it's a possibility) and suffering because the high end card has a massive power draw, so by association the mid range card has poor efficiency as well?