WCCftech: Memory allocation problem with GTX 970 [UPDATE] PCPer: NVidia response

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5150Joker

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Feb 6, 2002
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That's expected. Wouldn't be surprised if you recommended a $350 GTX970 over a $400 R9 380X. Since you won't ever consider AMD cards, to you it makes no difference what their respective performance or price/performance is. Therefore, you can't provide objective advice to your friends/relatives. This automatically means that any card NV sells between $200-500 you'd automatically recommend, as long as it's NV. Now tell us something we don't know.

What I prefer for personal use and what I recommend to people I know are two different things. Buddy of mine built a system last year and has 2 x 290 based on my recommendations. What I don't get is why you care so much about this? You're still piddling along on an old 7970 and only 970 owners should really be concerned about this "issue".

It's sad, isn't it. Between the $100 GTX750Ti and overpriced $550 GTX980 that is barely 10% faster than a $310 MSI Lighting R9 290X today, NV has a $450 gap. Shocking but given the brand loyalty and the average knowledge of the types of customers that only keep buying NV, NV won't even skip a beat. Believe me even overpriced VRAM frame times stuttering mess like a 960 will sell at $200 by truckloads. Ignorance is a bliss.

Way to insult a lot of people simply because they don't share the same preferences as you. D:

Call it what you like, but I feel it is design flaw. The last 500MB of memory on the 970 cannot be read from all 8 memory controllers at once, unlike the 980. And this results in a measurable performance loss between 3.5GB and 4.0GB of memory usage.

Who cares what you feel, it's not a design flaw.
 

SlowSpyder

Lifer
Jan 12, 2005
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Who cares what you feel, it's not a design flaw.


I also wouldn't call it a 'flaw', but there certainly is a problem. But I think that problem is mostly due to how Nvidia marketed the card, and how they were silent about the true specs during and after reviews. Nvidia has some egg on their face in this one. How they react to it can make a huge difference, though.
 

5150Joker

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I also wouldn't call it a 'flaw', but there certainly is a problem. But I think that problem is mostly due to how Nvidia marketed the card, and how they were silent about the true specs during and after reviews. Nvidia has some egg on their face in this one. How they react to it can make a huge difference, though.

It is a marketing oversight, they've said as much. It's not a mystery. I'm sure their marketing dept has some heads rolling about now. And despite the conspiracy theories, I doubt the engineers pay too much attention to what the marketing guys do - they're probably too busy doing their jobs making the next best GPU on the market.
 
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SlowSpyder

Lifer
Jan 12, 2005
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It is a marketing oversight, they've said as much. It's not a mystery.


It may have started as a marketing oversight, but it turned it ended looking like purposeful deception.

I'd buy a marketing oversight if near launch they corrected the information and reviewers put up the real specs soonish after. But in 4-5 months since launch that didn't happen until their hand was forced. There is no way the powers that be at Nvidia didn't know at this point that the specs they provided and were shown in reviews was incorrect. They didn't share that the card had potential limitations in performance at certain settings.
 

Erenhardt

Diamond Member
Dec 1, 2012
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If anyone thinks 3.5GB is enough for 1080p, then he is going to be surprised more than all those people who got 2gb cards in 2014.

The vram requirements are only starting to increase. If we are the PC master race, we will need at least 2-3 times more VRAM than consoles. That makes it at least 6-9 GB for 1080p utra gaming.

(based on previous console generation)
 

5150Joker

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It may have started as a marketing oversight, but it turned it ended looking like purposeful deception.

I'd buy a marketing oversight if near launch they corrected the information and reviewers put up the real specs soonish after. But in 4-5 months since launch that didn't happen until their hand was forced. There is no way the powers that be at Nvidia didn't know at this point that the specs they provided and were shown in reviews was incorrect. They didn't share that the card had potential limitations in performance at certain settings.

Unless you work at NVIDIA, this is just pure speculation. Nobody knows what caused this mistake and why it wasn't noticed. Could simply be they have incompetent people in charge of press relations and marketing, who knows. I try not to cast aspersions when all the information isn't there. It certainly LOOKS like one thing but could be an honest mistake, just don't know. I do think the marketing guys saying it was a communication problem is to cover their ass and I bet someone will be fired shortly and I'd love to get the full inside story as to what happened. It isn't in NVIDIA's interest to purposely deceive it's customers, especially when they're close to burying AMD once and for all.
 
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SlowSpyder

Lifer
Jan 12, 2005
17,305
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Unless you work at NVIDIA, this is just pure speculation. Nobody knows what caused this mistake and why it wasn't noticed. Could simply be they have incompetent people in charge of press relations and marketing, who knows. I try not to cast aspersions when all the information isn't there.


You don't think anyone at Nvidia who knew the true specs, in the last four and half months since launch, read a review or saw a GTX970 at Newegg or somewhere else for sale listed as a 4GB 256bit 64 ROP card? Everyone from Nvidia that knew the true specs of the card was completely oblivious to how their part was being marketed and reviewed? I find that rather difficult to believe.
 

AnandThenMan

Diamond Member
Nov 11, 2004
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It isn't in NVIDIA's interest to purposely deceive it's customers,
I totally disagree. It is in their best interest (if they don't get caught) in fact the deception helped Nvidia sell over a million video cards. And I simply don't buy that it was an honest mistake, it doesn't take months to notice something like this, not credible.
 

KaRLiToS

Golden Member
Jul 30, 2010
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Unless you work at NVIDIA, this is just pure speculation. Nobody knows what caused this mistake and why it wasn't noticed. Could simply be they have incompetent people in charge of press relations and marketing, who knows. I try not to cast aspersions when all the information isn't there. It certainly LOOKS like one thing but could be an honest mistake, just don't know. I do think the marketing guys saying it was a communication problem is to cover their ass and I bet someone will be fired shortly and I'd love to get the full inside story as to what happened. It isn't in NVIDIA's interest to purposely deceive it's customers, especially when they're close to burying AMD once and for all.

Give me a break. You'll tell me nobody from Nvidia noticed that in 5 months? 5 freakin months man.

There are 8,800 employees at Nvidia.

Honest mistake? Yeah right. Even if I was the greatest Nvidia fanboy I would just turn my back on them. I can tell you that my next GPUs purchase, unlike my previous, I will not consider Nvidia.
 

Subyman

Moderator <br> VC&G Forum
Mar 18, 2005
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Who cares if they knew or not? That end result matters, that they sold a card with bogus specs. Either they were deceitful or oblivious, both aren't looking good for them. I really like Nvidia cards, but I'm not giving them a pass on this. I would have had a lot of respect for them if they came out on their own and fixed the issue before they were forced to. Now I don't know what to think. It makes me apprehensive of what I am buying in the future.
 

Erenhardt

Diamond Member
Dec 1, 2012
3,251
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Honest mistake, but they had special driver prioritizing 3,5GB on gtx970 even before release... cmon!
 

Eymar

Golden Member
Aug 30, 2001
1,646
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Yeah I find it very hard to believe as well, but not out of the realm of possibility that specs is a marketing mistake at release. After release I find it almost impossible that most people associated with public information didn't know. I worked in a few tech companies as all of them had multiple approval processes on any consumer accessible document (release notes, docs, etc.) so things like this don't happen (ie. since your name is associated with approval of the document you better make sure you review the document thoroughly).
 
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wand3r3r

Diamond Member
May 16, 2008
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Yeah I find it very hard to believe as well, but not out of the realm of possibility that specs is a marketing mistake at release. After release I find it almost impossible that most people associated with public information didn't know. I worked in a few tech companies as all of them had multiple approval processes on any consumer accessible document (release notes, docs, etc.) so things like this don't happen (ie. since your name is associated with approval of the document you better make sure you review the document thoroughly).

Agreed with this. I think they are simply covering it up for the potential liabilities (lawsuits).

Optimizing for 3.5GB yet making all the tools report the right specs. They screwed this one badly and only admitted it once there was a huge uproar circulating the web and were forced to act.
 

wand3r3r

Diamond Member
May 16, 2008
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Ok but we're talking about people who are completely brand agnostic who are gaming at 1080p, with 60 FPS minimums.

Nvidia shines at 1080p and this user will turn down settings to get to a 60 FPS minimum.

If he had expressed interest in DSR/Ultra Textures then I'd say go with the R9 290x.

Also, lets be real here, a lot of big announcements recently are gameworks titles. They perform horribly on AMD GPUs at launch. Yes, I get it already, the R9 290x is a great card as a whole. But it doesn't fit every gamers needs and certainly if you're not going above 1080p and you want to push as many frames as possible, you get a GTX 970.

Even at 1080p they are trading blows, which changes as you increase the resolution in favor of the 290x!

Also, even at 1080p DSR/VSR could be useful.

The 290x lightning is $309 AR.
The 970 4 GB (3.5 GB + 0.5 GB turbocache) starts at $329.

The brand agnostic buyer would probably consider that the 970 3.5/0.5 GB card is at it's peak now and will continue to suffer as new games demand that extra VRAM (even at 1080p). There is a good chance 4k monitor prices will hit $250 within the 2 or so years lifespan that the user would use the card too (just a side point).



Anyway in summary, they are close at 1080p, but factoring in the 970 VRAM debacle, better high resolution performance (side bonus), and the cheaper price for one of the best cards out there (lightnings), I would get the lightning. I think a lot of people would agree, if they are brand agnostic.
 

Lepton87

Platinum Member
Jul 28, 2009
2,544
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Give me a break. You'll tell me nobody from Nvidia noticed that in 5 months? 5 freakin months man.

There are 8,800 employees at Nvidia.

Honest mistake? Yeah right. Even if I was the greatest Nvidia fanboy I would just turn my back on them. I can tell you that my next GPUs purchase, unlike my previous, I will not consider Nvidia.

I will also try not to buy from them unless I'm forced to but not because of this fiasco but because of their utter neglect of Kepler. This is just another insult. Also I don't know how people can even say that nobody at NV noticed this. If this was so it makes them look even worse, like total amateurs. I refuse to believe they are TOTAL AMATEURS.
 

KaRLiToS

Golden Member
Jul 30, 2010
1,918
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The brand agnostic buyer would probably consider that the 970 3.5/0.5 GB card is at it's peak now and will continue to suffer as new games demand that extra VRAM (even at 1080p). There is a good chance 4k monitor prices will hit $250 within the 2 or so years lifespan that the user would use the card too (just a side point).

Not just that but for users like me, with resolution of 7680x1440 (8040x1440 with bezel compensation) or 4k resolution, wanting to have 3 x GTX 970, they will pay the price.

A single GTX 970 at 1440p is not so bad but a user with 3 x GTX 970 at 4k will notice weird behaviors for sure.
 

wand3r3r

Diamond Member
May 16, 2008
3,180
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I don't know if this was posted here.

http://www.guru3d.com/news-story/middle-earth-shadow-of-mordor-geforce-gtx-970-vram-stress-test.html

Utilizing graphics memory after 3.5 GB can result into performance issues as the card needs to manage some really weird stuff in memory, it's nearly load-balancing. But fact remains it seems to be handling that well, it&#8217;s hard to detect and replicate oddities. If you unequivocally refuse to accept the situation at hand, you really should return your card and pick a Radeon R9 290X or GeForce GTX 980. However, if you decide to upgrade to a GTX 980, you will be spending more money and thus rewarding Nvidia for it. Until further notice our recommendation on the GeForce GTX 970 stands as it was, for the money it is an excellent performer. But it should have been called a 3.5 GB card with a 512MB L3 GDDR5 cache buffer.
...

We do hope to never ever see a graphics card being configured like this ever again as it would get toasted by the media, for what Nvidia did here. It&#8217;s simply not the right thing to do. Last note, right now Nvidia is in full damage control mode. We submitted questions on this topic early in the week towards Nvidia US, in specific Jonah Alben SVP of GPU Engineering. On Monday Nvidia suggested a phonecall with him, however due to appointments we asked for a QA session over email. To date he or anyone from the US HQ has not responded to these questions for Guru3D.com specifically. Really, to date we have yet to receive even a single word of information from Nvidia on this topic.

We slowly wonder though why certain US press is always so much prioritized and is cherry picked &#8230; Nvidia ?
 

wanderer27

Platinum Member
Aug 6, 2005
2,173
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Devils Advocate / Tin Foil Hat mode:


Say nVidia knew about the impact to a degree of hitting the > 3.5GB limit.

Maybe they had two ways to address this, and took the way we currently see implemented.


Now, suppose the second way was a better solution, so much so, that it pushed to 970 performance significantly closer to that of a 980?
It could be posited that they avoided this method as it would bite in 980 sales.


Now, in SHTF mode, and in order to clean up the PR mess, they go in and make Driver/BIOS changes that fix the hit at >3.5GB.
As result of this, the higher end FPS between the 970 & 980 narrows quite a bit . . .


Are you going to be PO'd or just happy they've just improved your card?



From some the comments made by ocre at what they're looking at, I really do expect to see a positive impact on the higher end usage from this card.

Yeah, I'd like more Memory, but if I can get better performance out of a 2GB card vs 3GB card, I'll get the 2GB card.




.
 

Final8ty

Golden Member
Jun 13, 2007
1,172
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Well ****, I totally misread that graph set before . Guess my 4k monitor wasn't at fault after all... which sucks, because I already sent it back for a refund and had gotten a killer deal on it originally.



Maxwell 2.0 chips are basically the 2600K of GPU's . In general I agree though.

Did a little testing of my own using afterburner's frametime readings and other monitoring tools... it's not FCAT but it's very accurate regardless. Here's what I got...

So yeah, using SLI GTX 970's to drive high-res high-settings will result in massive, massive frametime issues, even if the framerate over a given second remains reasonable. It is basically an unplayable mess at that point when using 3.7-4.0gb of VRAM. If you can stay around/below 3.5gb of actual usage, which it does its best to do, frametimes are consistent and tight as you would expect. The framerate averaged around 38, meaning in a perfect world the frametimes would be right around 26.3ms for each frame.

As an interesting aside, when finding my settings to test with I noticed it would literally, over the course of several seconds, try to work its way back down to below 3.5gb of usage if it went over, until I set things high enough that it couldn't and would just stick at 3.7-3.8gb+ the whole time. Otherwise it would fight and keep pingponging from ~3.4gb directly to ~3.7gb and back repeatedly before finally settling at ~3.4gb. That's probably the drivers at work, there.

I couldn't say, honestly, but my cpu usage isn't more than ~70% average on the cores during gameplay typically so presumably there's plenty of headroom on that front.

Just to elaborate a little (copying another forum post I wrote) even with a similar framerate, frametimes get completely torpedo'd once you pass the 3.5gb threshold. For example that graph was ~38fps, but if you get below the 3.5gb mark outright with your settings a ~50fps gameplay has consistent frametimes with little variance, bouncing between ~15-25ms of render time as you'd expect, sometimes a little more or less.

The ~38fps though passing the 3.5gb vram mark, however, ends up having times constantly going between ~35ms to 150ms of time to render each frame, with many spikes over 200ms.


http://hardforum.com/showthread.php?t=1849838&page=18
 

B-Riz

Golden Member
Feb 15, 2011
1,530
676
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I cannot, for the life of me, understand how any owner of a GTX 970 is not mildy angered by this.

The card was designed as a 56 ROP unit and the attendant limitation that it works best with 3.5GB of VRAM.

But nVidia decided to put 4GB on it AND WRITE DRIVERS FOR IT to let it "use" 4GB.

Someone high up (interested in $ales) made the call to do this.

BS on a marketing mistake, that is just the easiest department to blame.

Any hardware / IC engineer here worth his salt should be appalled at putting a limiting factor in a sub-system and letting software make it work.
 
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Eymar

Golden Member
Aug 30, 2001
1,646
14
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@B-Riz
People are either very forgiving or if they are not then most likely the situation doesn't affect them now or in the future. Nothing wrong with that and most probably don't realize the latter is a rather selfish stance (I know I didn't when I was younger). Anyways, I would really like to have seen what the impact of the 970 release if this was known from the beginning. I'd assume there be a fair amount of people who would think twice before buying a 970 (before the spec change the 970 was almost a no-brainer upgrade).
 
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