[WCCFTECH]Possible AMD Radeon RX 490 Performance Numbers Show Up in DX12 AOTS Benchmark – On Par Wit

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swilli89

Golden Member
Mar 23, 2010
1,558
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Vega will make it to market before Volta is announced. Officially unveiling the volta architecture in the first half of 2017, even without any specific product announcement would prevent Nvidia from releasing any more Pascal products. Too much money was spent on the development of Pascal for there to not be a refresh. The odds of Nvidia moving to Volta without ever offering a "Ti" Pascal to fill the gap between the $1200 Titan and $600 1080GTX are pretty much zero. That would leave way too much money on the table.

There will not be a 16GB HBM2 Vega product either. The price difference between the 12GB Nvidia P100 and 16GB is $1475. That's $1475 for 4GB of HBM2. Now, of course it doesn't cost anywhere near that much, but they would be hard pressed to charge that much for an extra 4GB of GDDR5. HBM2 is much more expensive than GDDR5, how is AMD going to make any money trying to sell a 16GB card for under $1000 while Nvidia is charging 50% more for just 4GB of the RAM and nothing else? AMD is not in a position where they can inflate product prices by adding really expensive superfluous features that won't improve performance like useless extra RAM.
Trying to guess a products cost by using nvidia's highly gouged prices is a very ill advised. Memory upgrades are one of the highest margin upsets in the history of computing devices.

Pascal cards almost doubled the price nvidia is charging for equivalent die sizes. Nvidia is long past basing product prices on costs. They price them purely on a max profit motive.
 

Newbian

Lifer
Aug 24, 2008
24,781
845
126
Trying to guess a products cost by using nvidia's insanely inflates gouging prices is a very ill advised.

Pascal cards almost doubled the price nvidia is charging for equivalent die sizes.
It's plain capitalism in this case.

When no one has other products available to compete you can charge more thus why we see the gtx 1060 at the same pricepoint as the rx 480 and yet everything above is a decent amount more and until someone steps up to fix that prices stay there for a good reason.

This always happens when people want the newest and best products and you pay the first to the race tax.

If the rx 490 does compete then we will see price adjustments depending on what amd decides is a selling price and the consumers get happy for a bit.
 

littleg

Senior member
Jul 9, 2015
355
38
91
Nvidia have made their money on the 1070/80 though, it's not a big thing for them to drop the price and bring in the 1080ti at that price point. AMD on the other hand haven't had a high performance high margin part out so by being so late to the party they're going to lose out on all the high margin trade as Nividia will simply lower the price point for that level of performance. Even if the 490 rivals the 1080, Nvidia will still be in the driving seat and able to essentially dictate what price the market will bear.

It's really important for AMD to get their finger out for the next gen and make sure they're not months and months behind again.
 
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Dave2150

Senior member
Jan 20, 2015
639
178
116
I'm not going to get my hopes up with the 490. Considering how much of a disappointment Polaris and the Fury cards were out of the gate, I highly doubt that Vega will be as impressive as AMD makes it out to be. Even if the 490 manages to compete with the GTX 1080, it probably won't stand a chance against the incoming 1080 Ti.

All that matters to AMD now is Zen. If they can't deliver on that, then Vega will be even more meaningless in the grand scheme of things (even if Vega does manage to go above expectations).

Why was Polaris a disappointment? It sold very well and is a very capable mid range card. A true 1060 competitor.

The only people who were disappointed were the ill-informed few that were unable to do their own research and thus thought Polaris would be a high end enthusiast card.
 

PhonakV30

Senior member
Oct 26, 2009
987
378
136
I'm not going to get my hopes up with the 490. Considering how much of a disappointment Polaris and the Fury cards were out of the gate, I highly doubt that Vega will be as impressive as AMD makes it out to be. Even if the 490 manages to compete with the GTX 1080, it probably won't stand a chance against the incoming 1080 Ti.

All that matters to AMD now is Zen. If they can't deliver on that, then Vega will be even more meaningless in the grand scheme of things (even if Vega does manage to go above expectations).

why disappointment ? Here :
http://www.hardwarecanucks.com/foru.../73945-gtx-1060-vs-rx-480-updated-review.html

Polaris did a good job.Vega will have better position than Polaris.I don't see any point to dislike it.oh one thing I really don't care about TDP.It's not like GTX980 vs R9 390X (It's already over) .AMD Improved architecture to reduce gap between GCN and pascal in many aspect.AMD Vega doesn't need to be God , rather competitor.
 

Newbian

Lifer
Aug 24, 2008
24,781
845
126
Why was Polaris a disappointment? It sold very well and is a very capable mid range card. A true 1060 competitor.

The only people who were disappointed were the ill-informed few that were unable to do their own research and thus thought Polaris would be a high end enthusiast card.
The only disappointment I have seen is what we have had for so long vs what nvidia has had.

With being stuck with only the rx 480 on amd's end vs the 1070 / 1080 being out for over 6 months already and by all accounts close to another 5ish months from what we have heard until high vega will be out even if this 490 gets released a bit earlier was the main issue.

This kills amd's market share by forcing people to switch to nvidia for mid-high / high performance cards plus can influence more people to get g-sync monitors thus forcing them once again to side with nvidia vs freesysnc as going over 1080p with only a 480 will be hard to do for more demanding games.

If they had the 490 out 4-5 months ago it would be great but with only some kind of sneak peak do you honestly think anything will change anytime soon for those that have already gone to one side?

So the question is will it be too little too late to recover in the next 6 months or will amd be able to release this out in time as with no actual official statement about it yet that means don't expect it to be out for the holidays and that can be a huge issue.
 

casiofx

Senior member
Mar 24, 2015
369
36
61
The only disappointment I have seen is what we have had for so long vs what nvidia has had.

With being stuck with only the rx 480 on amd's end vs the 1070 / 1080 being out for over 6 months already and by all accounts close to another 5ish months from what we have heard until high vega will be out even if this 490 gets released a bit earlier was the main issue.

This kills amd's market share by forcing people to switch to nvidia for mid-high / high performance cards plus can influence more people to get g-sync monitors thus forcing them once again to side with nvidia vs freesysnc as going over 1080p with only a 480 will be hard to do for more demanding games.

If they had the 490 out 4-5 months ago it would be great but with only some kind of sneak peak do you honestly think anything will change anytime soon for those that have already gone to one side?

So the question is will it be too little too late to recover in the next 6 months or will amd be able to release this out in time as with no actual official statement about it yet that means don't expect it to be out for the holidays and that can be a huge issue.
Exactly what had happened to me.
Coming from r9 290, rx480 is a no go, fury x is still listed at the original price in the shops here, so i went for 27" gsync monitor and gtx 1070...
 

OatisCampbell

Senior member
Jun 26, 2013
302
83
101
I'm not going to get my hopes up with the 490. Considering how much of a disappointment Polaris and the Fury cards were out of the gate, I highly doubt that Vega will be as impressive as AMD makes it out to be. Even if the 490 manages to compete with the GTX 1080, it probably won't stand a chance against the incoming 1080 Ti.

All that matters to AMD now is Zen. If they can't deliver on that, then Vega will be even more meaningless in the grand scheme of things (even if Vega does manage to go above expectations).

Polaris competes well with 1060.

It doesn't matter if 490 competes with Ti as long as it competes with the card at the same price point. (or better yet competes with a card that costs more)
 

Pariah

Elite Member
Apr 16, 2000
7,357
20
81
Trying to guess a products cost by using nvidia's highly gouged prices is a very ill advised. Memory upgrades are one of the highest margin upsets in the history of computing devices.

Pascal cards almost doubled the price nvidia is charging for equivalent die sizes. Nvidia is long past basing product prices on costs. They price them purely on a max profit motive.

Another textbook post of why AMD is in the financial shape they are in. When a company's customer base believes anything above the minimum level of profit margin is a "tax" or "price gouging", the company will always have to price their products below market value which will doom them in the long run. Exactly why AMD can't afford to release a 16GB Vega. If Nvidia had released the Titan XP as a 1080 GTX with 24GB of GDDR5x for $1200 with the exact same specs otherwise, no one would have bought it as the 2 cards would have performed exactly the same in games.

What would the performance benefit be of adding 4GB of HBM2 to a 12GB HBM2 card? Zero, and that will be the case for a while. As is the theme here, AMD users don't want to pay the market value for products. So what financial sense does it make for AMD to add very expensive extra memory, compared to GDDR5x, that provides no performance benefit? Increasing the cost of a card by $150-200 without increasing the performance any will only lower the number of cards they will sell, and because AMD customers will not pay the "price gouging tax," AMD won't be able increase profit margins by enough to compensate for the lower volume in sales.

Because of their customer base, AMD can not inflate the prices of their cards by adding features that don't improve the user experience. The key to AMD beating Nvidia in the price performance war without committing financial suicide is for Vega to maximize the hardware it has and not tack on extra bells and whistles that no one except forum warriors care about (truaudio for example) or contain extra hardware that only adds to the cost but not the performance (extra RAM).
 

swilli89

Golden Member
Mar 23, 2010
1,558
1,181
136
Another textbook post of why AMD is in the financial shape they are in. When a company's customer base believes anything above the minimum level of profit margin is a "tax" or "price gouging", the company will always have to price their products below market value which will doom them in the long run. Exactly why AMD can't afford to release a 16GB Vega. If Nvidia had released the Titan XP as a 1080 GTX with 24GB of GDDR5x for $1200 with the exact same specs otherwise, no one would have bought it as the 2 cards would have performed exactly the same in games.

What? AMD is in bad shape due to piss poor leadership, lack of capital for R&D for years now, and an inability to compete in most market segments it once did. You're using a false equivalency fallacy by generalizing that people feel companies should only get the bare level of profit margin. I think if a company has a great product then their bottom line should be great as well. Despite what it may appear like on these forums, people will gravitate to the better product that delivers better value, there aren't set division lines of "AMD customer bases" that sit around and demand cheap AMD parts while neglecting other options.

My statements about Pascal are the historically high prices NV is now charging on a per mm2 basis. Pascal is basically a ported over Maxwell as evident by clock to clock comparisons and their margins, as evidenced by their record breaking profits, are proof of that. All time record high revenues while their costs are remaining flat.

Regardless I don't want to derail further from the topic of this RX 490 rumor as this topic has been beaten to death. Both Nvidia "fans" and other consumers should be hoping with bated breath that Vega destroys the competition otherwise we are going to be stuck paying $600+ for second tier performance for a while now. Why anyone would hope that Vega doesn't perform well is beyond me. I guess getting to lord over some internet strangers on a forum is worth paying $$$hundreds more for your next video card purchase?
 

crisium

Platinum Member
Aug 19, 2001
2,643
615
136
Regardless I don't want to derail further from the topic of this RX 490 rumor as this topic has been beaten to death. Both Nvidia "fans" and other consumers should be hoping with bated breath that Vega destroys the competition otherwise we are going to be stuck paying $600+ for second tier performance for a while now. Why anyone would hope that Vega doesn't perform well is beyond me. I guess getting to lord over some internet strangers on a forum is worth paying $$$hundreds more for your next video card purchase?

This, absolutely. Sans stock holders, we should all want a return to good competition. Who wouldn't want AMD to magically fly in and get back the performance per mm^2 and watt advantage? That is when we had the best prices in the modern era.

GTX 500 vs AMD 6000 when the Nvidia Titan X equivalent debuted for $350. I'll let you read that again and let it sink in. What a time to be in the GPU market, in retrospect.
 

Dave2150

Senior member
Jan 20, 2015
639
178
116
The only disappointment I have seen is what we have had for so long vs what nvidia has had.

With being stuck with only the rx 480 on amd's end vs the 1070 / 1080 being out for over 6 months already and by all accounts close to another 5ish months from what we have heard until high vega will be out even if this 490 gets released a bit earlier was the main issue.

This kills amd's market share by forcing people to switch to nvidia for mid-high / high performance cards plus can influence more people to get g-sync monitors thus forcing them once again to side with nvidia vs freesysnc as going over 1080p with only a 480 will be hard to do for more demanding games.

If they had the 490 out 4-5 months ago it would be great but with only some kind of sneak peak do you honestly think anything will change anytime soon for those that have already gone to one side?

So the question is will it be too little too late to recover in the next 6 months or will amd be able to release this out in time as with no actual official statement about it yet that means don't expect it to be out for the holidays and that can be a huge issue.

I think AMD got more market share by releasing the cards that they did. Not many people buy high end AMD GPU's. Only the enthusiasts that can clearly see when a product is superior. Even if AMD released a RX490 back in June which had more performance than a 1080, the 1080 would still outsell it. This is mainly due to NVIDIA loyalty/marketshare/word of mouth and "AMD = poor people" mentality.

Releasing the RX480 definitely got them more market share in the grand scheme of things, IMO at least.
 
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Dave2150

Senior member
Jan 20, 2015
639
178
116
Another textbook post of why AMD is in the financial shape they are in. When a company's customer base believes anything above the minimum level of profit margin is a "tax" or "price gouging", the company will always have to price their products below market value which will doom them in the long run. Exactly why AMD can't afford to release a 16GB Vega. If Nvidia had released the Titan XP as a 1080 GTX with 24GB of GDDR5x for $1200 with the exact same specs otherwise, no one would have bought it as the 2 cards would have performed exactly the same in games.

What would the performance benefit be of adding 4GB of HBM2 to a 12GB HBM2 card? Zero, and that will be the case for a while. As is the theme here, AMD users don't want to pay the market value for products. So what financial sense does it make for AMD to add very expensive extra memory, compared to GDDR5x, that provides no performance benefit? Increasing the cost of a card by $150-200 without increasing the performance any will only lower the number of cards they will sell, and because AMD customers will not pay the "price gouging tax," AMD won't be able increase profit margins by enough to compensate for the lower volume in sales.

Because of their customer base, AMD can not inflate the prices of their cards by adding features that don't improve the user experience. The key to AMD beating Nvidia in the price performance war without committing financial suicide is for Vega to maximize the hardware it has and not tack on extra bells and whistles that no one except forum warriors care about (truaudio for example) or contain extra hardware that only adds to the cost but not the performance (extra RAM).

Could you please link to a source for your claim that HBM2 provides no performance benefit over GDDR5/X?

Thank you.
 

Pariah

Elite Member
Apr 16, 2000
7,357
20
81
Could you please link to a source for your claim that HBM2 provides no performance benefit over GDDR5/X?

Thank you.

Why? There probably aren't any. From all indications HBM2 will be faster. I don't see where you are going with that.
 

Pariah

Elite Member
Apr 16, 2000
7,357
20
81
I think AMD got more market share by releasing the cards that they did. Not many people buy high end AMD GPU's. Only the enthusiasts that can clearly see when a product is superior. Even if AMD released a RX490 back in June which had more performance than a 1080, the 1080 would still outsell it. This is mainly due to NVIDIA loyalty/marketshare/word of mouth and "AMD = poor people" mentality.

Releasing the RX480 definitely got them more market share in the grand scheme of things, IMO at least.

What good is increased market share if it doesn't lead to increased profitablity? Having to drop the msrp of the 480 while adding a cheaper $200 4GB version just before release to counter the 1060 chewed up their potential profits. If AMD had released this supposed 490 they could have sold them at much higher margins because even if it wasn't the equal of the 1080, impatient buyers would have bought it anyway due to the short supply and price gouging on the Nvidia side at release. So even though they wouldn't have sold as many cards, they would have been far more profitable.

AMD's customers aren't viewed as poor, they are viewed as cheap.
 

Phynaz

Lifer
Mar 13, 2006
10,140
819
126
Trying to guess a products cost by using nvidia's highly gouged prices is a very ill advised. Memory upgrades are one of the highest margin upsets in the history of computing devices.

Pascal cards almost doubled the price nvidia is charging for equivalent die sizes. Nvidia is long past basing product prices on costs. They price them purely on a max profit motive.

Good thing I buy video cards and not GPU dies.
 

Headfoot

Diamond Member
Feb 28, 2008
4,444
641
126
I'm not going to get my hopes up with the 490. Considering how much of a disappointment Polaris and the Fury cards were out of the gate, I highly doubt that Vega will be as impressive as AMD makes it out to be. Even if the 490 manages to compete with the GTX 1080, it probably won't stand a chance against the incoming 1080 Ti.

All that matters to AMD now is Zen. If they can't deliver on that, then Vega will be even more meaningless in the grand scheme of things (even if Vega does manage to go above expectations).
If you thought Polaris was disappointing, that's 100% on you and your expectations. I think it delivers solid performance at a solid price. We knew they were bifurcating the launch so if you still expected a full stack launch then of course you were going to be disappointed.
 

Pariah

Elite Member
Apr 16, 2000
7,357
20
81
My statements about Pascal are the historically high prices NV is now charging on a per mm2 basis. Pascal is basically a ported over Maxwell as evident by clock to clock comparisons and their margins, as evidenced by their record breaking profits, are proof of that. All time record high revenues while their costs are remaining flat.

The bolded part is where your analysis of Nvidia's pricing falls on it's face. You couldn't be more wrong there.
 

railven

Diamond Member
Mar 25, 2010
6,604
561
126
AMD's customers aren't viewed as poor, they are viewed as cheap.

This is pretty much the conclusion I've come to. HD 7970 was too expensive. RX 480 will be 10% of GTX 1080 @DX12 and cost ~$200. Zen will have i7 5820K M/T and i7 6700K S/T performance but cost half the price.

If AMD ever has an advantage, it is their job as a corporation to exploit it and make money. But with the fans/supporters it seems they've cultivated over their years of hardships - good luck.

EDIT: I personally see the GTX 600 VS HD 7000 repeat itself. AMD will get something to compete with current GTX 1080, but NV will just drop that down to GTX 1170 for <$400 and slot GP102 in the new $600 price point. They can continue to milk Titan X for >$1000 if not work out something with GP100. [Prices before any gouging/mark-up]
 
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Cookie Monster

Diamond Member
May 7, 2005
5,161
32
86
This is pretty much the conclusion I've come to. HD 7970 was too expensive. RX 480 will be 10% of GTX 1080 @DX12 and cost ~$200. Zen will have i7 5820K M/T and i7 6700K S/T performance but cost half the price.

If AMD ever has an advantage, it is their job as a corporation to exploit it and make money. But with the fans/supporters it seems they've cultivated over their years of hardships - good luck.

EDIT: I personally see the GTX 600 VS HD 7000 repeat itself. AMD will get something to compete with current GTX 1080, but NV will just drop that down to GTX 1170 for <$400 and slot GP102 in the new $600 price point. They can continue to milk Titan X for >$1000 if not work out something with GP100. [Prices before any gouging/mark-up]

Agree. Pretty much my thoughts as well. Imo I think it all started with the HD4000/HD5000 series pricing where they priced it too low and started this unrealistic expectation upon consumers that they will put out products that perform just as good if not better than the competition at lower price points. But enough with the OT..

I wonder if VEGA will have GDDR5X variants (surely this will be cheaper product than a supposed GTX1070/1080 performance class GPU with HBM2). HBM2 seems too much of a waste given the performance segement VEGA will fit (unless its a GP100/102 level). I can't think of the last time a GPU have primarily been bottlenecked by memory bandwidth as this is the key attribute HBM2 brings onto the table. If its primarily for the power saving, its one expensive solution to do so..

P.s. im looking forward to a post containing massive wall of text with benchmark graphs here and there disagreeing with your views!
 

tential

Diamond Member
May 13, 2008
7,355
642
121
To say there are AMD customers and Nvidia customers is the exact issue with the problem.

That's not the issue at all. AMD comes late to the party, with piss poor management, they mess up basic parts of a GPU release, and they're already the underdog from destroying the brand name of ATi and replacing it with their already tarnished brand name.

Even if you're a customer and you want an AMD product, you can't get one before or at the same time the Nvidia equivalent is out. You have to wait, and people don't like waiting. AMD has a TON of pitfalls, to simply say "AMD customers are cheap" is a very "team centric" way of looking at it.

As far as people complaining that AMD isn't currently profitable even though they're increasing marketshare. You do realize that business is done on more than just a look of how things are today? There are these things called "long term" strategies.
 
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Cookie Monster

Diamond Member
May 7, 2005
5,161
32
86
Piss poor management is one thing, piss poor products are another. They really haven't had the product part in a while now. Its always lacked something or hampered by something else giving it an illusion that it is imcomplete or the overall quality is lacking. Even with their so called poor managment, if they had a "R300" on their hands they'd do really well because the product would speak for itself.

Actually its interesting how management here is blamed for the brand name of ATi (or their failures over the years), when realistically speaking most of their products have been subpar for a very long time now resulting in their brandname which use to be tied to performance and quality to budget and cheap.

To be honest, I hope ZEN really succeeds because AMD needs this more than their GPU division (as its their bread and butter).
 

IllogicalGlory

Senior member
Mar 8, 2013
934
346
136
480/470 are not "piss poor". The 470 is the only option in its price range, while the 480 is also often available for a great price, with performance only about 5% less than 1060. 1060's bus width is really restrictive. 3GB is not enough anymore, hence no competitor for 470/480 4GB. Yes, the arch isn't nearly as good as Pascal, but the products are far from "piss poor."
 

esquared

Forum Director & Omnipotent Overlord
Forum Director
Oct 8, 2000
23,778
4,964
146
Instead of infracting a half a dozen of you, I have decided to locked thread.

My previous two warnings to stay on topic didn't seem to matter.


esquared
Anandtech Forum Director
 
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