What would be the point of a secret unveiling to the press? I could understand developers and oem's. Showing the press something they can't talk about would seem a waste of time.
If AMD has market altering products coming, there is no way they would want anything leaked just days before the announcement that would steal their thunder or tip off Nvidia and give them time to come up with a quick response strategy. The unveiling of Zen and Vega is easily the most important day in AMD's history. If it's going to be better than we expected why risk leaks?
If I were AMD and had a very competitive product I would do my best to prevent any information leak which would tip off my competitors
To stop buyers from buying a 1070/1080? Putting money in their pockets instead of Nvidia's.
I don't think that a product that releases in a month could be hurt by the competition. Its too late.
I agree.I don't think that a product that releases in a month could be hurt by the competition. Its too late.
NV would only adjust pricing if there were solid leaks that showed they needed to, imo.If AMD revealed performance and pricing a month ahead of launch wouldn't that give Nvidia the time to adjust their product pricing and spoil AMD's Vega launch.
If AMD revealed performance and pricing a month ahead of launch wouldn't that give Nvidia the time to adjust their product pricing and spoil AMD's Vega launch.
NV would only adjust pricing if there were solid leaks that showed they needed to, imo.
They aren't going to make a move over a rumor or vague hints.
My theory is that if your product really is going to blow the competition away, then you should let that leak out early. This will cause a lot of buyers to postpone purchases and wait for your product. It's unlikely that the competition in this arena can respond in time.
My theory is that if your product really is going to blow the competition away, then you should let that leak out early. This will cause a lot of buyers to postpone purchases and wait for your product. It's unlikely that the competition in this arena can respond in time.
I agree.
Neither side has anything that they can spring on the other in the last month, or probably even 6 months, to compensate for any advantage.
What's coming out soon has been in development for a long time and it can't be changed.
It just takes too long to develop a new CPU or GPU.
Do any of the other tech giants do this? Intel, Nvidia, Apple, Samsung? Why does AMD need to give the press a heads up when no one else does?
Yes, of course I meant they should have leaked long ago. I have said this a few times before about other products. IIRC, I thought that if Fury were really a great card, we'd have seen solid leaks of it's performance much earlier.Five days before the announcent? Yea, that will have a dramatic effect on market share. AMD has known for a while what they have. If your theory had any thruth to it, the leaks would have started long before we got this close to an official announcement.
Right. So when you don't see any juicy leaks, and release is getting closer and closer...Not only is that a theory but usually how it works.
I can't recall any decent price shifts for the "leading" cards at the release of the competition, though.yes nobody makes a move over rumours. Thats why GPU price cuts happen around a competitor's GPU launch. Thats exactly how competition works.
Almost everyone does - not doing so is against the grain. Having that extra week to do rotations on feedback means proper investigative journalists and analysts can dig into detail, ask relevant architecture or market related questions and wrap it up rather than discuss bits in news stories across a week when everyone is spouting conjecture.
By prebriefing everyone early, it gives a chance to get stories correct first time without assumptions. Typically there is a narrative to weave, and it's the PRs job to communicate that to the press in such a way that they understand it (of course, they might spout BS and it's up to the journalists you trust to recognize when it is, through deep understanding). Nevertheless, most of what you read is typically copypaste of press releases, which is why it is important to track journalists you know will dive in.
Intel does, AMD does, NVIDIA does, ASUS does, etc. Very rarely is a halo product launched without media prebrief (either on location or conference call over the phone).
Most people in the smartphone industry do as well - Apple and Samsung are actually the big exceptions.
I can't recall any decent price shifts for the "leading" cards at the release of the competition, though.
Not recently, anyway? I only got back into the computer building game in 2014, though.
I don't think NV reacted much to Fury or the RX cards, did they?
If there is an imminent release of an actual product then, yes, the press normally gets briefed ahead of time and gets product so the reviews are ready to go the day of release. However, unless AMD pulls off one of the biggest shockers in recent memory, they will not be announcing the availability of any vega based products. They told investors 1H 2017. You don't tell investors that if you think you will make it to market in January.
My theory is that if your product really is going to blow the competition away, then you should let that leak out early. This will cause a lot of buyers to postpone purchases and wait for your product. It's unlikely that the competition in this arena can respond in time.
Nobody postpones purchases over AMD leak/hype.
Thats because it usually turns out to be untrue. Fury X - overclockers dream, FX bulldozer performance claims etc etc