That's true. Because AMD IS the better guy in this struggle.
More bang for the buck. Kudos to Intel too, for at least trying to change the status quo.
That is mostly a myth now.
Look at the launch pricing of these cards and really the only card to launch with significantly better bang for the buck is AMD's flagship vs Nvidia's flagship card.
Compare launch prices of AMD cards since RDNA2 and you will realize AMD deserves none of this good will in regards to pricing.
rx 6600, 6700xt, 6800 and 6800xt pricing vs the RTX 3060, 3060 ti, 3070 and 3080. All these card when compared to their direct competitor have pretty much identical price to performance if we look at launch pricing with the only card having a significant advantage being the RTX 3060 Ti. AMD even launched cards with worse price to performance like the 6500xt vs RTX 3050.
Don't confuse bad sales that lower street pricing and eventually MSRP as AMD Good guy moves. That's just the market correcting AMD's pricing.
The same is happening with this generation. The RX 7600 vs the RTX 4060 will be pretty much the same. The RTX 4070 ti at 800 vs the RX 7900 xt at 900. Only the RX 7900 XTX launched with a MSRP with any meaningful pricing to performance advantage over Nvidia.
Considering AMD's savings in R and D, driver teams(small and underfunded-> no drivers for phoenix and lack of driver releases for RDNA2 since RDNA 3 launch) and supposed savings from using a chiplet design this generation, we should really see a more savings from AMD. Having the same price to performance with AMD cutting corners everywhere except VRAM, show how distorted people's idea peoples have become. E.g Your automatically calling Nvidia Ngreedia..but AMD is just equally greedy and should be AMGREED.
AMD launching with cards with the same price to performance as Nvidia shows they are just as greedy if not more than Nvidia. AMD just loves hate marketing where buyers confuse AMD as the good guys because it raises AMD margins by manipulating buyers to buy at full MSRP.
AND you want to know the irony? Nvidia does not mind it either, AMD hate marketing(focusing on issues like video memory, power connector issues, AMD is good Nvidia is bad).
With people buying AMD card out of spite at the same pricing as Nvidia cards, this keeps AMD cards at elevated pricing which in turn non-spite buyers into Nvidia buyers. Buyers looking out for themselves, and not for AMD, will likely buy the leader brand with better software features. The ultimate result is pressure to keep AMD prices high results in Nvidia's pricing staying high.
If we want prices to fall, we need both brands to fail not just one. Voting with your wallet and buying AMD cards at full MSRP is doing nothing and the current pricing drops are showing this.
With AMD cards finally failing with RDNA 3, we are beginning to see price drops from Nvidia's side.