My $.02/£.012...
Regarding speed limits...
There`s nothing wrong with a speed limit higher than what it is. You don`t need the government to tell you how fast/slow to drive to get the best economy. If you want to drive 55, or 45 for that matter, that`s what the right lane is for. If you follow the rules of the road, stay right, pass on the left, etc, then there`s no reason anyone should push for a lower speed limit.
Second to that, as some have touched on, the lowest RPM for a speed (sans lugging) isn`t necessarily the best. What`s your throttle position at that speed/gear? The 8-speed ZF has two overdrive gears. 8th may not be as good as 7th if you`re 15% more into the throttle.
Second, the Cd for your particular car, in particular at speed, will also dictate a lot of things. Overcoming wind and rolling resistance for example. Having a decently powerful car will more than likely dictate you less in the throttle than a 1L 3 banger that can barely do 60. Point is, you don`t have to have anemic power levels to have high effeciency.
Now, as far as engine types available in the US. The government shouldn`t mandate what`s available. It`s a simple matter of demand. There is such a stigma towards diesels that no one will buy them. I`ve now driven several out here since I`ve moved to the UK. BMW 116D and 118Ds, 320Ds, a 530D GT and some VW Golf TDIs. I`ve been wanting to drive a 335D for a while, but have not had the opporunity yet.
I was quite impressed, in particular the 2l+ BMW variants. For a city such as London, they`re perfect. Nice and torquey, but lose everything up top. In the US, other than more congested cities, there`s no want for that. We want fun, decently powerful cars. A Prius doesn`t cut it and no American make is cranking out any diesels save for trucks, which no one wants either.
My issue there is with the manufacturers. There`s nothing that is stopping them from bringing one over. If it`s a matter of an EPA test procedure, then do it. Most European makes are, or can be made to order. Going back to BMW for example, they already make the motor, in LHD, and there`s no chassis differences between a European and US chassis. It`s mainly bodywork and other options. The government doesn`t need to mandate squat as that`s not going to change any consumer minds. But, I would almost guarantee that there are many consumers out there that wouldn`t be able to tell if they were driving a new diesel over any gas variant if they didn`t know ahead of time. They`ve come a long way.
Next, as some have touched on...congestion! Traffic jams are horrible for efficiency. I don`t care how many stop/start features are installed, in stop and go traffic, it`s not going to apply all that much. Fix the jam problem and watch in amazement how mileage goes up. That means fast pass toll boths, more lanes, longer on/off ramps, maybe car pool lanes (that actually make sense unlike California). Build better bypasses around cities. Or build roads better the first time around to cut down construction.
There are so many other things that we can do to improve economy. Forcing us to slow down is just going to piss everyone off. Again, if you want to drive slower, knock yourselves out. Just stay off to the right (or left for me now) and we`re all ok.