I like ATI because they offer better image quality, because of their X1900XT being the fastest and because I'm getting 1, and because the pictures on their card packages look cooler. I also like the red PCBs better than nvidia's boring Green PCBs. High Quality AF also gets another + for ATI. I also like how on the X800 series they put a picture of gargoyles on the boxes and heatsing a lot better than nvidia's stupid mermaid. Also, ATI always comes back in the later part in each generation and blows nvidia away. The 9700pro IMO is the best card ever to come off of a drawing board. It whooped any game with ease from August of 2002 to April of 2004 and still runs games like FEAR and COD2 on 1024*768 with medium details and 4xAF. That's pure Pwnage for a 3 and a half year old card. I'll take ATI over Nvidia anyday.