What does AMD have to fight the 780?

[iMacmatician]

Is that a slide that NV showed just before FX series launched? There should've been an asterisk that says in small print "for the biggest embarrassment of a card we have ever made"

That was for the Fermi GTX 480 IIRC.

 

[EdgeOfDetroit]

AMD has ceded the high end for a long time now. The real damage is going to come when Nvidia releases the 770 at $399, the 760 Ti at $299, and on down the line with the 760 and 750, etc. When that happens, AMD will have nothing they can do to counter but drop the prices of their existing products. And their video card profitability will take a nosedive. They are in deep sh1t right now, and its not the 780 that is going to do the damage, its everything else.

gtx 770 at $399? So they're products go $299 -> $399 -> $649? Highly doubt that. The gtx 770 will cost $449-500 and be 0-10% faster than the 7970GE. AMD will lose some sales to the gtx770 and I expect them to drop prices a little in response.

I just can't comprehend how you guys think the vast majority of GPU buyers that spend $100-$300 dollars on an upgrade are suddenly going to start spending $650-$1000 and put AMD out of business. I'm not saying the gtx780 and Titan aren't impressive feats of engineering because they are awesome. That doesn't change the fact that they are priced so high that they do not put any pressure on AMD whatsoever.

So, it would seem that I was right about the 770 price after all, and the quoted wasn't the only post doubting it. If AMD doesn't have a response until late Q4 or Q1, I think they really could be in trouble. They're going to have to cut prices, offer rebates, and bundle a heck of a lot more.

Now that everyone is looking past the 780 to the rest of the lineup, don't you agree that its not the 780 and Titan's astronomic prices that will cause AMD a lot of problems?

 

[sushiwarrior]

So, it would seem that I was right about the 770 price after all, and the quoted wasn't the only post doubting it. If AMD doesn't have a response until late Q4 or Q1, I think they really could be in trouble. They're going to have to cut prices, offer rebates, and bundle a heck of a lot more.

Now that everyone is looking past the 780 to the rest of the lineup, don't you agree that its not the 780 and Titan's astronomic prices that will cause AMD a lot of problems?

I could have said the same thing about Nvidia with 7970GE vs 680, when the 7970GE was clearly ahead. But it seems Nvidia was just fine. I think that drastic measures may not be necessary.

 

[tential]

So, it would seem that I was right about the 770 price after all, and the quoted wasn't the only post doubting it. If AMD doesn't have a response until late Q4 or Q1, I think they really could be in trouble. They're going to have to cut prices, offer rebates, and bundle a heck of a lot more.

Now that everyone is looking past the 780 to the rest of the lineup, don't you agree that its not the 780 and Titan's astronomic prices that will cause AMD a lot of problems?

The GTX 770 is an alternative I don't really consider it to be a 7970 crusher. Looking at the review, I think the GTX 770 provides more performance, but was there any game the GTX 770 played that the 7970 can't play? The problem to me is that 2GB of ram. If they had released the GTX 770 at 400 with 3GB of ram I'd considered it to be a 7970 crusher.

The GTX 770 isn't a "crusher". It's a great product. Both products have their uses. I really wanted a GTX 770 and I waited patiently for it. But, because of my speculation of games consuming more than 2GB in the future, and anandtech says it in their own review as well, I felt 2GB was shortsighted.

The GTX 770 was 2% faster? (correct me if I'm wrong) than the 7970GE. It's coming in at "399" but in reality it's on average around $410 I think. The lower pricepoint does help don't get me wrong, but I think it comes down to how you view the future of gaming to go. If you think 2GB is enough, the GTX 770 is clearly the best choice. If you think 3GB is better, you only have to take the 7970 GE. If you want to pay less take the 7970.

Conclusion: The GTX 770 had the option to destroy the 7970 GE with the knock out punch. They didn't. This is a great product at $400 dollars, it's another option, but it depends on your speculation as to whether you think 2GB is enough or not.

 

[bystander36]

Knowing that the 770 was nothing but a rebadged 680, I don't see how anyone would have expected it to crush the 7970Ghz. What it does is what the Ghz edition did at first, it made the top cards more even. However, this isn't Nvidia's top card, though it is the top reasonably priced card.

The thing is, Nvidia doesn't have to smoke AMD to get more sales. They just have to compete and use their reputation and proprietary technologies to lure customers. Even if those tech's aren't really worth a lot, many people feel more comfortable being prepared, or just don't realize how rare it is that PhysX matters.

 

[rgallant]

just saying
apples to apples = the gtx 770 4gb being @ $450.00 [not $399.00]in the real world vs 7970GHZ 3gb
somehow lost in 99% of the reviewers. another marketing win by nv and reviewers that received a full box of multiple cards.
-would nv throw this much product around if amd had nothing in the oven ?

 

[bystander36]

What are you talking about? Every launch of a new card, even if a rebadged card is reviewed by all major sites which receive copies of the new card, no matter the brand. That is business as usual.

 

[Lepton87]

I wouldn't call GTX770 faster at 2560x1600(1440) but it certainly isn't slower either. Which one is going to turn out faster depends on the test suite and if something is 2% faster it's really only academical just like the difference between Titan and GTX780 in practice they perform they same.

Here 7970GHz is faster:

http://www.computerbase.de/artikel/grafikkarten/2013/nvidia-geforce-gtx-770-im-test/4/

Even at 1920x1200 both with and without FSAA, but the difference is so insignificant that I wouldn't call it faster. 780 at 400$ is a very good deal for SLI, but that 2GB of memory might be a problem, GTX690 needs a price reduction and fast, it should cost 700$ at most.

 

[SirPauly]

The key is 28nm price performance is improving with maturity and competition.

 

[Lepton87]

The key is 28nm price performance is improving with maturity and competition.

Sure it is with GTX780 but the first true high-end card was a rip-off of epic proportions and people really wanted next gen performance so they went for it only to find that for 66% of its price they can buy a faster and quieter card just 3 months later. I'm not talking about reference cards BTW. Unless AMD fix their CF issues they won't have anything to compete with 780, 7870X2 should do nicely against it, but CF must work perfectly. Also 7990 would be a beast, it's still the fastest card but with all those CF problems it's probably not worth it especially in the light of just recently released 780, the same holds true for 690. I laughed when people called a titan a premium designed card, which has been verified that they sell 770 with the same cooler and PCB for just 400$.
UPDATE: well, maybe not
"t’s unfortunate that none of NVIDIA’s North American partners will be selling cards based on NVIDIA’s reference design, since NVIDIA is once again using GTX Titan as their template for their design, making for a very high quality card. At the same time it’s unfortunate the reference design will not be available because it means that not everything we have to say about GTX 770 will be applicable to retail cards. We’re essentially reviewing a card with a unique cooler you can’t buy, which has been something of a recurring problem for us with these virtual launches."
Another marketing trick from NV AMD did just the opposite, they gave reviewers a very laud 7970GHz that wasn't for sale. That's a stark difference in marketing and why NV always outsells AMD even with inferior products. I'm not talking about now, clearly NV has better cards right now.

 

[Obsoleet]

I hope they don't have anything to compete with that price.
The 780 is too expensive. I'm a 7970 kind of guy. $400 out the door. Even the 680 is too expensive. The 7970 is the way to go in my book.
It's the only thing on the market I'd replace my 5870 with.

 

[sontin]

Another marketing trick from NV AMD did just the opposite, they gave reviewers a very laud 7970GHz that wasn't for sale. That's a stark difference in marketing and why NV always outsells AMD even with inferior products. I'm not talking about now, clearly NV has better cards right now.

No reviewer was forced to use the reference design. They could wait longer to get custom designs. And a lot of reviewers got those cards btw...
AMD on the other hand send review samples 6 week before the card was able to buy...

 

[FalseChristian]

The new Radeon 8xxx series is already available to OEMs so it'll be just a matter of a few months until they will be available to us and blow the Titan out of the water!

 

[bystander36]

The new Radeon 8xxx series is already available to OEMs so it'll be just a matter of a few months until they will be available to us and blow the Titan out of the water!

Isn't the 8xxx series a rebadged 7xxx series? They are already using 8xxx with their mobile cards, using 7xxx tech.

 

[Siberian]

just saying
apples to apples = the gtx 770 4gb being @ $450.00 [not $399.00]in the real world vs 7970GHZ 3gb
somehow lost in 99% of the reviewers. another marketing win by nv and reviewers that received a full box of multiple cards.
-would nv throw this much product around if amd had nothing in the oven ?

AMD is no longer competition for NVIDIA. NVIDIA released the 7 series alongside Haswell to take advantage of the new CPU launch.

 

[RussianSensation]

I hope they don't have anything to compete with that price.
The 780 is too expensive. I'm a 7970 kind of guy. $400 out the door. Even the 680 is too expensive. The 7970 is the way to go in my book.
It's the only thing on the market I'd replace my 5870 with.

apples to apples = the gtx 770 4gb being @ $450.00 [not $399.00]in the real world vs 7970GHZ 3gb

$380 Sapphire Vapor-X 7970 GE with 4 free games

vs.

$450 GTX770 4GB or $650 GTX780.

The 780 is 15-22% faster for a 71% price increase; and people are complaining AMD is doing little to counter the 780?

AMD is no longer competition for NVIDIA.

NV needs after-market GTX770's to beat an HD7970GE convincingly and charges $50 for 4GB of VRAM. NV still has no counter to the amazing price/performance and overclocking of $270 HD7950s and you are saying AMD is no longer competition for NV? It's only true for high-end such as GTX780 and Titan. Ever since you joined the boards, your very first posts showed you have no objective opinion of GPU brands/SKUs. You seem to have completely missed when HD7970GE beat GTX680s for the last 12 months before the Titan dropped. I guess NV was going out of business then too? That's what happens in a healthy GPU industry - price drops, faster GPUs over time, AMD/NV overtake each other. In your case though, you seem to ignore all the times when AMD had the performance lead (HD5870, HD7970GE) and the minute AMD is behind, you call out the end of AMD competing.